I. Personal selling I. Personal selling II. Role of Sales force II. Role of Sales force III. Sales force management III. Sales force management IV. Selling process IV. Selling process V. Customer Relationship V. Customer Relationship Management Management
I. The Communication Process I. The Communication Process II. Integrated Marketing II. Integrated Marketing Communications Communications III. Advertising III. Advertising
I. Wholesaling I. Wholesaling II. Retailing II. Retailing III. Direct Marketing III. Direct Marketing & Online Marketing & Online Marketing IV. Logistics IV. Logistics
I. What is a Distribution I. What is a Distribution Channel? Channel? II. Roles of Distribution Channels II. Roles of Distribution Channels III. Designing of Distribution III. Designing of Distribution Channels Channels IV. Distribution Channel IV. Distribution Channel Management Management
I. New Product Pricing Strategies I. New Product Pricing Strategies II. Product Mix Pricing Strategies II. Product Mix Pricing Strategies III. Adjustment Strategies III. Adjustment Strategies IV. Initiating & Reactions IV. Initiating & Reactions to Price Price Changes Changes
I. Factors Affecting Price I. Factors Affecting Price Decisions Decisions II. The Market and Demand II. The Market and Demand III. Approaches to setting III. Approaches to setting prices
I. Product Life Cycle I. Product Life Cycle II. Packaging II. Packaging III. Product Line Decisions III. Product Line Decisions IV. Brand and Brand IV. Brand and Brand Management Management