ECRM的含义 1.E--Enterprise 2.C--Customer 3.R--Relationship 4.M--Management

学习目的: ·了解制定价格的过程 ·掌握调整价格的方法 ·熟悉价格变动方法及他人价格变动的反应措施

教学大纲 第一章管理概论 第二章经营管理 第三章生产管理 第四章新产品开发与价值工程 第五章质量管理 第六章市场营销

市场渗透: increase sales to present customers with current products. How? Cut prices, increase advertising, get products into more stores. 市场开发: develop new markets with current products. How? Identify new demographic or geographic markets

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

Objectives Setting the Price Adapting the Price Initiating & Responding to Price Changes

Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year. Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals

Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes: –Physical Products –Services –Persons –Places