To detine multivariate analysis. To describe multiple regression analysis and multiple discriminant analysis. To learn about factor analysis and cluster analysis. gain an appreciation of perceptua mapping. To develop an understanding of conjoint analysis
Univariate versus Multivariate Analysis Univariate analysis Solely interested in an isolated characteristic of a set of objects, irrespective of other variable characteristics possessed by the objects Examples the study of the achievement test scores of students X the salaries of workers