◼ Why Data Mining? ◼ What Is Data Mining? ◼ A Multi-Dimensional View of Data Mining ◼ What Kinds of Data Can Be Mined? ◼ What Kinds of Patterns Can Be Mined? ◼ What Kinds of Technologies Are Used? ◼ What Kinds of Applications Are Targeted? ◼ Major Issues in Data Mining ◼ A Brief History of Data Mining and Data Mining Society ◼ Summary