Chapter 1 Introduction of Electronic commerce 1. 1 Development of Electronic Commerce(e-commerce 1.1.1 Histor Throughout history, attempts to promote new means of communication were simply means with which to increase opportunities for ease, efficiency and security. The foundations on which electronic commerce is based started 125 years ago with the use of telegraph
Chapter6 Transaction behavior on the internet 6.1 consumer buying behavior 6. 1. 1 What is Consumer Buying Behavior Buying Behavior is the decision processes and acts of people involved in bu product Need to understand why consumers make the purchases that they make? what factors influence consumer purchases? the changing factors in our society
Chapter 4 Website design 4.1 General Design of e-Business website 4.1.1 Defining the task Once you have decided to hire [COMPANy], the first step is to define the project very carefully and very thoroughly. It is critical to put down on paper what is and isn't included for the agree-to price. We call this the\Statement of Work\and include it as part of our proposal. For us to prepare this document, we're going to have a lot of questions to ask. If you haven,'t done so
Chapter 2 The strategy of the development of E-Commerce 2. 1 The importance of the development of E-Commerce's research The impact of e-commerce, particularly in business to business(B2B)transactions, continues to grow. Customers increasingly expect to be able to deal with suppliers electronically as a matter
Chapter 11 Electronic Commerce logistics 11.1 The Overall Electronic Commerce Logistics 11.1.1 The Logistics And the Logistical System Interest in the Internet has changed so drastically in recent years that one can speak of a universal breakthrough. The remarkable increase in users can be attributed mainly to the appeal of the World Wide Web, the Internet feature that is enjoying the greatest growth. There is some
Chapter 8 Internet market Promotion 8.1 Introduction, category and function of Internet Marketing 8.1.1 Internet marketing conception and characteristic 1. Internet marketing What is Internet marketing? Internet marketing or Internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital
