I. Factors Affecting Price I. Factors Affecting Price Decisions Decisions II. The Market and Demand II. The Market and Demand III. Approaches to setting III. Approaches to setting prices

I. Product Life Cycle I. Product Life Cycle II. Packaging II. Packaging III. Product Line Decisions III. Product Line Decisions IV. Brand and Brand IV. Brand and Brand Management Management

I. Levels of Product I. Levels of Product II. Classification of Products II. Classification of Products III. Services Marketing III. Services Marketing IV. New Product Development IV. New Product Development V. Test Marketing V. Test Marketing

I. Managing Marketing Efforts I. Managing Marketing Efforts II. Organizing the Marketing II. Organizing the Marketing Department Department III. Four skills needed for III. Four skills needed for effective implementation effective implementation IV. Types of Control IV. Types of Control V. Marketing Control Process V. Marketing Control Process VI. Marketing Audits VI. Marketing Audits

I. Stages in Market I. Stages in Market Orientation Orientation II. Segmenting Markets II. Segmenting Markets III. Market Targeting III. Market Targeting IV. Positioning IV. Positioning

I. Discussion on Strategy I. Discussion on Strategy II. What is Strategic Planning II. What is Strategic Planning III. Steps in Strategic Planning III. Steps in Strategic Planning IV. Planning Functional IV. Planning Functional Strategies Strategies

I. Levels & Structure of Demand I. Levels & Structure of Demand II. Measuring Current Demand, II. Measuring Current Demand, Area Demand, Future Demand Area Demand, Future Demand III. Sales Forecasting III. Sales Forecasting Techniques Techniques

I. The Importance of I. The Importance of information information II. The Marketing Information II. The Marketing Information System III. The Marketing Research III. The Marketing Research Process Process IV. Research Plan Designing IV. Research Plan Designing and Execution and Execution

I. Characteristics of Business I. Characteristics of Business Markets Markets II. Model of Business Buying II. Model of Business Buying Behavior Behavior III. Business Buying Situations III. Business Buying Situations and Process and Process IV. Value Building and Relationship IV. Value Building and Relationship Marketing Marketing V. Internal Marketing V. Internal Marketing

I. Factors Affecting Consumer I. Factors Affecting Consumer Behavior Behavior II. Types of Buying Decision II. Types of Buying Decision Behavior Behavior III. The Buyer Decision Process III. The Buyer Decision Process IV. The Buyer Decision Process IV. The Buyer Decision Process for New Products for New Products