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It is often stated by those in the meat and refrigeration industries that 'anyone can measure a temperature. Many millions of measurements are made of both meat and environmental temperatures in the meat industry. However, in many cases the measurements made are an unreliable guide to the effectiveness of the refrigeration process. Even when the correct tem- peratures have been obtained the data are often poorly analysed and rarely acted upon
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Unit 1. Introduction 1. How can you understand the communication? 2. The Importance of communication 3. How will you do to be an effective communicator?
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Objectives Developing Managing an Advertising Program Deciding on Media Measuring Effectiveness Sales Promotion Public relations
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Goal of the Firm 1) Profit Maximization? this goal ignores: a) TIMING of Returns (Time Value of Money Ch. 5) b) UNCERTAINTY of Returns (Risk- Ch. 6)
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International Business negotiation A negotiation is a meeting or a series of meetings in which the parties need each ther's agreement to reach a specific objective The fundamental principles of negotiation 1. Negotiation is an element of human behavior
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1. Historical Background Before 1860 the United States had begun to change into an industrial and urban society. In the years preceding the Civil War relatively few volumes of imaginative literature were published in the Us. But as the century progressed
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NEW WORDS AND PHRASES personalize[pa: sanal a iz]v.使个人化 convenient[kan'vi: n an t]a.便利的,方便的 rapidity[ra' p i d i t i]n.快,迅速 severe[si'via]a.严格的,严重的 estrict[ris' trik t]v.限制,约束 vary[' v Ear I]v.改变,变化,不同
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How can the paradox with the spring be plained? In other words, which of the following statements is true 1. Equilibrium can be derived from the equiv alence of the external and the internal work 2. Equilibrium is an artifact of our imagina- tion
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Principle of Virtual Displacements Consider a body in equilibrium. We know that the stress field must satisfy the differential equations of equilibrium. Multiply the differential equations of equilibrium by an \arbitrary\displacement field T
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Which of the following expressions represents the rate of work done by the stresses during the deformation of a body of an arbitrary material?
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