1. High End Food & Beverage Market Overview 2. Company & Brand Overview 3. Business Model 4. China Market Analysis 5. STP Analysis 6. Competitor Analysis 7. Marketing Mix & SWOT 8. Retailing System 9. Communication 10. Conclusion

I. Company overview and main business activities II. International mobile phone market and smart phone industry III. Samsung brand development and positioning internationally IV. Mobile phone market in China V. Samsung in China VI. Samsung marketing and branding strategies in China VII. Samsung’s competitors in the Chinese market VIII. SWOT Analysis IX. Conclusion and Suggestions

Chapter 1: Introducing VMware vSphere 6.7 Chapter 2: Planning and Installing VMware ESXi Chapter 3: Installing and Configuring vCenter Server Chapter 4: vSphere Update Manager and the vCenter Support Tools Chapter 5: Creating and Configuring a vSphere Network Chapter 6: Creating and Configuring Storage Devices Chapter 7: Ensuring High Availability and Business Continuity Chapter 8: Securing VMware vSphere Chapter 9: Creating and Managing Virtual Machines Chapter 10: Using Templates and vApps Chapter 11: Managing Resource Allocation Chapter 12: Balancing Resource Utilization Chapter 13: Monitoring VMware vSphere Performance Chapter 14: Automating VMware vSphere

1. Overview 1. World café market 2. History 3. What is Starbucks 4. Company’s figure 5. Business model 6. Marketing strategy 3 Starbacks 2. Analysis 1. SWOT 2. Chinese market 3. Starbucks in China 4. Competitors 5. Obstacles 6. Future plan

Chapter 1: Introducing VMware vSphere 6 Chapter 2: Planning and Installing VMware ESXi Chapter 3: Installing and Configuring vCenter Server Chapter 4: vSphere Update Manager and the vCenter Support Tools Chapter 5: Creating and Configuring Virtual Networks Chapter 6: Creating and Configuring Storage Devices Chapter 7: Ensuring High Availability and Business Continuity Chapter 8: Securing VMware vSphere Chapter 9: Creating and Managing Virtual Machines Chapter 10: Using Templates and vApps Chapter 11: Managing Resource Allocation Chapter 12: Balancing Resource Utilization Chapter 13: Monitoring VMware vSphere Performance Chapter 14: Automating VMware vSphere

《云计算与虚拟化技术 Cloud and virtualization technology》参考资料：IDC：The Business Value of VMware NSX Advanced Load Balancer

《管理沟通》课程参考资料：Sandra E. Lamb - How to Write It：Business Plans and Reports

《税法——转移定价》英文参考文献：01 General_17 Germany's Draft Law on Business Restructurings

复旦大学：《电子商务》课程资源_教学案例：The Business Model-Recent Developments and Future Research-JOM2011

《管理沟通》课程参考资料：Business Letters：The FORMAT