The Product/Service Definition:- That bundle of benefits which is received in the exchange process Note:- People buy benefits not products:- Health Club Membership A visit to Cadbury world Lynx deodorant Caterpillar Earth Movers
To detine multivariate analysis. To describe multiple regression analysis and multiple discriminant analysis. To learn about factor analysis and cluster analysis. gain an appreciation of perceptua mapping. To develop an understanding of conjoint analysis