Hotel Marketing 1. Internal selling &external selling 2. Hotel Marketing strategies

IIts lmportance The f&B can account for 2/5 or more of a hotel's profit The f&b is such an indisputable part of a lotel that in China a hotel is called grand restaurant

Rooms of Innovation创新客房 1.“heavenly bedroom天堂之床客房--Starwood 2. Sleep TightHilton睡得香客房- 3. Health-Fit- room健身客房---Hilton 4. Stress-Less- RoomHilton精神放松客房--- 5.hi- -tech hospitalityAccor高科技好客一一雅高 6. sleigh-bed- roomStarwood雪橇床房间-喜达屋 7. Evergreen RoomUS常青客房- Franchise System

Overbooking in Peak Seasons What is Overbooking Overbooking refers to the practice that hotels allow some more reservation to be made than the actual number of rooms Which can be available This is done so as to make up the possible loss caused by no-shows cancellations and ear departures

Confrontation of frontofficeoperation Problems: front desk is especially important However. front desk work is often tedious and stressful; the pay is traditionally low; and there is rarely any chance for advancement Result 1. difficult to find well-qualified people 2. low turnover, frequent guest complaints, errorsin the credit, and recurring problems of all kind

国际金钥匙 Les clefs d'or emb|em链接 What's Les clefs d'or [Concierge]-n janitor, the keeper of keys. Les clefs d'or pronounce as lay clay door], which is a noun came from old french means an international professional association that at is composed by golden key members who devote to service field

1.了解地图复制的发展过程。 2.了解电子出版系统制作地图的步骤。 3.了解地图生产及出版的管理

一、商业秘密保护的历史发展 商业秘密是一种技术或者经营信息。这 种信息是由特定的持有人以信息管理的方式 保持其机密性。我国很早就有祖传秘方、家 传绝技等技术秘密,秘密的所有人采取各种 方式对其秘密进行自我保护,这种自我保护 得到社会道德的有力支持。商业秘密是经营 者占据市场竞争优势的秘密武器。随着商品 经济的发展,越来越多的经营者迫切要求通 过法律保护自己的商业秘密

一、全面预算及其体系 二、全面预算的编制 三、预算编制方法

1概述 2相关概念 3现金流量 4货币时间价值