8.1《电磁辐射对人体健康的影响》课题资料检索案例 8.2 “虚拟条件下企业战略管理模式”课题资料检索案例 8.3 网上搜索商业信息案例分析 8.4 网上求助信息检索案例分析 8.5 证券信息检索案例

5.1网络商务信息基础 5.2网络商务信息的检索 5.3利用网络收集市场信息 5.4利用网络收集新产品开发信息 5.5统计信息的收集 5.6网络商务信息的整理

Chapter 7 Internet marketing 7.1. Introduction of internet marketing 7.1.1 Internet marketing defined What is internet marketing? Internet marketing or internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

Chapter 5 Electronic commerce information's search and selection In physical markets, consumer search activities include reading advertisements, calling endors, and visiting stores. In a virtual marketplace, all these activities seem to converge into Web searches and Web browsing. Not surprisingly, search services are the first market infrastructure to be built in the electronic marketplace

7.1网络营销的市场细分 7.2网络营销的目标市场定位 7.3网络营销的品牌策略 7.4网络营销的定价策略 7.5网络营销的渠道策略 7.6网络营销的服务策略 7.7移动电子商务营销策略

Chapter 4 Website design 4.1 General Design of e-Business website 4.1.1 Defining the task Once you have decided to hire [COMPANy], the first step is to define the project very carefully and very thoroughly. It is critical to put down on paper what is and isn't included for the agree-to price. We call this the\Statement of Work\and include it as part of our proposal. For us to prepare this document, we're going to have a lot of questions to ask. If you haven,'t done so

Chapter 3 Technology of Electronic Commerce 3.1 A short history of the Internet and the web The Internet was the result of some visionary thinking by people in the early 1960s who saw great potential value in allowing computers to share information on research and development in scientific and military fields. J CR Licklider of MIT, first proposed a global network of computers in 1962, and moved over to the Defense Advanced Research Projects Agency(DARPA) in late 1962 to head the work to develop it Leonard Kleinrock of MIT and later UCLA developed

Chapter 12 Management of Electronic Commerce Security The business world has taken this to heart when it has come to the Internet. Companies have ventured onto the Information Superhighway in increasing numbers to \reduce distribution and marketing costs, eliminate the middleman, increase efficiency, promote impulse transactions and streamline distribution to far-flung locales\as well as to \connect directly with consumers at home, streamline operations and internal

8.1网络促销的概念、分类与作用 8.2网络促销的实施程序 8.3网络广告促销 8.4网络站点促销 8.5-mail促销 8.6其他促销方式

12.1网络交易风险和安全管理的基本思路 12.2客户认证技术 12.3防止黑客入侵 12.4网络交易系统的安全管理制度 12.5电子商务交易安全的法律保障