Session 1 Overview of Marketing and Marketing Management Session 2 Environment and Opportunities Session 3 Consumer Buying Behavior Session 4 Business Buying Behavior Session 5 Marketing Information System and Marketing Research Session 6 Measuring and Forecasting Market Demand Session 7 Strategic Planning and Marketing Process Session 8 Market Segmentation, Targeting, and Positioning Session 19 Market Plan Implementation and Control Session 10 Product, Service and Product Development Session 11 Product Life-Cycle and Brand Development Session 12 Pricing Considerations and Approaches Session 13 Pricing Strategies Session 14 Distribution Channel Designing and Management Session 15 Wholesaling, Retailing, Online Marketing and Logistics Session 16 Integrated Marketing Communications and Advertising Session 17 Sales Promotion and Public Relations Session 18 Personal Selling, Sales and Customer Relationship Management
