复旦大学：《中国市场营销 Marketing in China》课堂展示案例_volkswagen presentation w animations

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_zara

Fast Fashion Market Company Background Business Model Marketing & Retailing strategy/4P Competitor analysis SWOT Analysis Future Strategy

＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Marketing in Chiana Presentation（Tmall）

一、调查法的优点 二、三种可供选择的数据收集方法 三、数据收集方式 四、考虑选择调查方法的因素

清华大学经济：《市场营销》课程教学资源（PPT课件讲稿）分析行业与竞争者

一、数据录入方法选择 二、评价调查数据质量 三、定位数据类型 四、数据库建立方法

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes: –Physical Products –Services –Persons –Places