I. Stages in Market I. Stages in Market Orientation Orientation II. Segmenting Markets II. Segmenting Markets III. Market Targeting III. Market Targeting IV. Positioning IV. Positioning

广东财经大学：工商管理学院《管理学原理》课程教学大纲 MANAGEMENT

I. Discussion on Strategy I. Discussion on Strategy II. What is Strategic Planning II. What is Strategic Planning III. Steps in Strategic Planning III. Steps in Strategic Planning IV. Planning Functional IV. Planning Functional Strategies Strategies

I. Levels & Structure of Demand I. Levels & Structure of Demand II. Measuring Current Demand, II. Measuring Current Demand, Area Demand, Future Demand Area Demand, Future Demand III. Sales Forecasting III. Sales Forecasting Techniques Techniques

• 理学检验 尿量、气味、外观、比重、pH值 • 化学检验 尿蛋白、尿糖、酮体、尿胆红素与尿胆原 • 显微镜检验 细胞、管型、结晶体 • 病原体检验

I. The Company I. The Company’s Microenvironment Microenvironment II. The Company II. The Company’s Macroenvironment Macroenvironment III. Responding to the III. Responding to the Marketing Environment Marketing Environment

I. What is Marketing? I. What is Marketing? II. Evolution of Marketing II. Evolution of Marketing III. Marketing Management III. Marketing Management IV. Marketing Management IV. Marketing Management Philosophies Philosophies

对外经济贸易大学：《营销学原理》精品课程教学资源（作业）作业习题

对外经济贸易大学：《营销学原理》精品课程教学资源（试题）2001-2002学年试卷（A卷答案）

对外经济贸易大学：《营销学原理》精品课程教学资源（试题）2001-2002学年试卷（A卷试题）