西华大学：《现代物流学》课程教学资源（PPT课件讲稿）理论篇 第三章 物流信息化

西华大学：《现代物流学》课程教学资源（PPT课件讲稿）理论篇 第一章 系统化——供应链管理

西华大学：《现代物流学》课程教学资源（PPT课件讲稿）基础篇 第一章 现代物流概述

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

市场渗透: increase sales to present customers with current products. How? Cut prices, increase advertising, get products into more stores. 市场开发: develop new markets with current products. How? Identify new demographic or geographic markets

Needs -通常是指对人类基本生存条件的满足期望 . i.e.比如人们需要食物、衣着、蔽护所、安全等。 Wants -指满足具体效用的期望. i.e.比如可口可乐、汉堡包、皮鞋、到欧洲旅游等。 . Demands -指满足具有购买能力和购买欲望的现实和潜 在的愿望 . i.e.花费两个月的工资去买一件时装，动用多年 的储蓄购买一套住房等

1.第4章的6~8、17。 2. OS存储管理的对象与任务是什么？

第一部分 传统经营成本的核算体系 第二部分 变动成本法的核算体系 第三部分 成本管理体系理论推广