《货币银行学 Economics of Money and Banking》课程教学资源（经典文献）The Market for Lemons_Quality Uncertainty and the Market Mechanism

Using financial measures of performance we investigate the sources of value creation in the U.S. brewing industry between 1969 and 1979. We find that market share gains in this industr at this time are not correlated with changes in value and that the performance of individual leading firms is highly correlated. Our interpretation is that the success of building

❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development

＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step

1. High End Food & Beverage Market Overview 2. Company & Brand Overview 3. Business Model 4. China Market Analysis 5. STP Analysis 6. Competitor Analysis 7. Marketing Mix & SWOT 8. Retailing System 9. Communication 10. Conclusion

1 summary 1.1 the company 1.2 analysis of the market 1.3 brand example 2 information accessment2.1 target market 2.2 product positioning 2.3 marketing strategy3 solution 3.1 targeting strategy 3.2 product positioning 3.3 marketing strategy 4 justification The example of swatch

➢ Market overview ➢ Chinese beauty market consumer behavior ➢ Company overview & Main business ➢ L'Oréal’s business model in china ➢ L'Oré al in China ➢ Situation & competitors in China (local & intl’) ➢ Challenges & problems ➢ Recommendation

1. Overview 1. World café market 2. History 3. What is Starbucks 4. Company’s figure 5. Business model 6. Marketing strategy 3 Starbacks 2. Analysis 1. SWOT 2. Chinese market 3. Starbucks in China 4. Competitors 5. Obstacles 6. Future plan

I. Factors Affecting Price I. Factors Affecting Price Decisions Decisions II. The Market and Demand II. The Market and Demand III. Approaches to setting III. Approaches to setting prices

Game theory 1 Classic models of oligopoly Game theory 2 Dynamic models of oligopoly Product differentiation Identifying and measuring market power Ch. 8 Classic models of oligopoly Ch. 9 game theory 2 Ch. 10 dynamic models of oligopoly • Reaching an agreement • Stronger, swifter, more certain • Dynamic games • Supergames • Factors that influence the sustainability of collusion • Facilitating practices • Antitrust and collusion • Summary Ch. 11 product differentiation • What is product differentiation? • Monopolistic competition • Bias in product selection • Address models • Strategic behavior • Oligopoly equilibrium in vertically differentiated markets • Summary Ch. 12 Identifying and measuring market power • Structure, conduct, and performance • The new empirical industrial organization • The NEIO and SCP: a summing up • Summary