Objectives Work Performed by marketing channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics

Objectives The communications Process A Developing Effective Communications a Deciding on the Marketing Communications Mix a Managing and Coordinating Integrated Marketing Communications

High Performance Business Set strategies to satisfy key. Stake- holders By improving Processes critical business and Resources aligning a Organization

通过本章教学，使学生了解营销组织结构、营销组织的职能；弄清营销组织与其他组织之间的关系；了解和掌握市场营销控制的原则、程序、种类和内容

Research Approaches observational Focus-group Survey Behavioral Experimental C2000 Prentice Hall

通过本章教学，使学生了解影响价格决策的主要因素；掌握定价的基本方法，理解各种常用的定价策略；认识价格调整的必要性

Analyzing Consumer Markets and Buying Behavior Marketing Management Tenth edition Philip Kotler

Analyzing Competitors Objectives Strategies Competitor Actions Reaction Patterns Strengths Weaknesses

《市场营销学》课程教学资源（习题及答案）Ch16 国际市场营销

Services Differentiation Ordering Customer Installation Ease Consulting Delivery Customer Maintenance Training/& Repair