Part I Introduction 1 Keys to new product success and failure. 1.1 Food products-the basis of innovation 1.2 Measures of product success and failure 1.3 Key factors in product success . 1.4 Product development process: the basis for success
Product development has been a major activity in the food industry for over 40 years, but only gradually has it developed as a strategic business area and also as an advanced technology. For a long time it was essentially a craft, loosely related to the research and engineering areas in the company. The pressures for product development came very strongly from the needs of the growing supermarkets for a constantly changing, extensive mix of products and for continuous price promotions. So there was the drive for product difference