讲解市场营销与市场营销学、企业的营销观、价格策略、市场营销组织与控制、国际市场营销等，包括教案，习

包括市场营销与市场营销学、市场营销管理哲学、战略规划与市场营销管理过程、市场营销环境等，章节齐全，内

c第三章市场营销调研与市场营销信息系统.doc第四章市场营销环境分析.doc第五章市场及市场需求与预

规划与市场营销管理过程第四章市场环境分析第五章市场购买行为分析第六章目标市场营销战略第七章市场竞争战

念、国际市场营销、市场营销活动的控制和市场营销信息系统、企业的市场营销计划和组织、产品营销渠道等：

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

Objectives Setting the Price Adapting the Price Initiating & Responding to Price Changes

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year. Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals