《市场营销》中英文ppt.word教案。主要包含市场营销的任务、营销观念与工具和市场分析等，内容全

重庆工商大学商务策划学院精品课程《市场营销学》ppt双语完整课件。

章节齐全，内容全面、丰富，主要内容包括现代企业市场营销管理、现代企业生产运作管理、现代企业战略管理等

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

Objectives Setting the Price Adapting the Price Initiating & Responding to Price Changes

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year. Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals