5 STAGES OF BUYING og DECISION PROCESS PRESENTED BY SLIDESHOP
How do consumers decide what and which product to buy? Here's the process: 3 4 5 Need Search for Evaluation of Purchase Post-purchase recognition information alternatives decision ehavior
d 1 Need Recognition No need, no purchase. Consumer's need i triggered by internal or de/Buy Now external stimuli
Internal need: External need I haven't eaten lunch yet. That dish looks and I'll buy some food at the smells so good. l'llgive supermarket It a try
52 Search for Information Consumer seeks information that can help him make a purchasing decision
Internal External information: information Already present in the Obtained from other consumer s memory consumers How was my experience How do professional with this camera brand photographers rate this last year? camera?
i 3 Evaluation of Alternatives Consumer evaluates alternatives based on product features, brand perception, and other attributes
Consumers consider different attributes This laptop is small, light, This laptop's graphic card, and has long battery life. hard drive and operating Perfect for traveling. system are ideal for coding
4 Purchase Decision Consumer chooses the product that resolves the need
Factors that may affect purchase decision: Customer service Promotions Shop's terms Website Ul and UX during actual and conditions (for online shopping) urchase