普通高等教育“十五”国家级规划教材 普通高等教育“十一五”国家级规划教材 nCI 新世紀网络课程建设工程项目 Experiencing English 综合教程 Integrated Book
Experiencing English 2
Unit 3 Advertising rMr best friend W2上h们 when I w8 locked up in juri Th计when TH be a for to drop out TAY IN SCHOOL VE TOURSELF A CHANCE:回圆am0s4 CHANCE To Passage A Home To Passage 3日
Unit 3 Advertising
Unit 3 Advertising In this unit, you will first listen, and then talk about the advantages and disadvantages of advertising; read about the influence of advertising on people and the role of the Ad Councilin the u. s a learn new words and expressions learn about conjunctions and connective words write a personal advertisement visit Culture Salon for the advertising photography To Passage A Home To Passage 3日
Unit 3 Advertising In this unit, you will ◼ first listen, and then talk about the advantages and disadvantages of advertising ; ◼ read about the influence of advertising on people and the role of the Ad Council in the U. S ; ◼ learn new words and expressions ◼ learn about conjunctions and connective words; ◼ write a personal advertisement ; ◼ visit Culture Salon for the advertising photography
Unit 3 Advertising Part i isten and Talk To Passage A Home To Passage 3日
Listen Unit 3 Advertising Talk and Part I
Unit 3 Advertising Directions: Listen to the following passage and try to fill the missing words. Click here to listen Many products for sale seem to scream at us, "Buy me! Buy me! Advertising is a big business in our world with many products 1 for our attention. Think of the last time you bought clothes You probably noticed the 2 of colors, patterns, fabric and brands you could 3 from. Which kind of soft 4 would you like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses But products arent always what they seem. Sometimes advertising is deceptive and as 5 we must be careful about what we choose to buy. It is important to learn to 6 products and identify our purpose in purchasing the things we need. Coupons are also a form of advertising Sometimes fast food is tempting because a coupon is offered, even though there are more healthy choices for eating. The good thing about advertising is that it helps people to 7 and refine their choices In the United States, the Ad Council creates timely public service messages to the nation. Their purpose is to raise awareness of public problems that citizens can 8 to Inspiring ads cause over the years because of the creative Public Service advertisements that the council lo en reduced individuals to take action and even save lives. 9 in America. for example has been reduced Please, please don't be a litter bug, 'cause every "litter bit hurts. Many families have taught their children to place litter in the trash can in response to this catchy phrase, which has affected generations as each succeeding generation has taught their children not to litter To Passage A Home To Passage 3日
Unit 3 Advertising Directions: Listen to the following passage and try to fill the missing words. Click here to listen. Many products for sale seem to scream at us, “Buy me! Buy me!” Advertising is a big business in our world with many products 1. _______ for our attention. Think of the last time you bought clothes. You probably noticed the 2. _______ of colors, patterns, fabric and brands you could 3. _________ from. Which kind of soft 4. _______ would you like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses. But products aren’t always what they seem. Sometimes advertising is deceptive and as 5. _______, we must be careful about what we choose to buy. It is important to learn to 6. _______ products and identify our purpose in purchasing the things we need. Coupons are also a form of advertising. Sometimes fast food is tempting because a coupon is offered, even though there are more healthy choices for eating. The good thing about advertising is that it helps people to 7. _______ and refine their choices. In the United States, the Ad Council creates timely public service messages to the nation. Their purpose is to raise awareness of public problems that citizens can 8. _______ to. Inspiring ads cause individuals to take action and even save lives. 9. _______ in America, for example has been reduced over the years because of the creative Public Service advertisements that the council 10. _______. “Please, please don’t be a litter bug, ‘cause every ‘litter bit’ hurts.” Many families have taught their children to place litter in the trash can in response to this catchy phrase, which has affected generations as each succeeding generation has taught their children not to litter
Unit 3 Advertising Directions: Listen to the following paragraphs and decide which picture is described in detail. Click here to listen. e To Passage A Home To Passage 3日
Unit 3 Advertising Directions: Listen to the following paragraphs and decide which picture is described in detail. Click here to listen
Unit 3 Advertising The photos are all related to Advertising. Describe them to your classmates with the help of the following question. 2. How does advertising influence you in your purchase decisions? 3. What is your opinion about the functions of public service advertisements? To Passage A Home To Passage 3日
Unit 3 Advertising The photos are all related to Advertising. Describe them to your classmates with the help of the following question. 1. What are the pros and cons of advertising? 2. How does advertising influence you in your purchase decisions? 3. What is your opinion about the functions of public service advertisements?
Unit 3 Advertising Partir Read and Explore To Passage A Home To Passage 3日
Read Unit 3 Advertising Explore and Part II
Init 3 Advertising Passage A The victim SAFETY BELT EDUCATION 圖司圖 Passage B The Ad council at a glance To Passage A Home To Passage 3日
Passage A The Victim Unit 3 Advertising Passage B The Ad Council at a Glance
Experiencing English 2 Culture Salon TlE Advertising Photography Advertising photography is designed to sell products or services by capturing a viewers attention. It can be found in magazines, newspapers, and catalogs. The photographs may stand alone, or they may be combined with words to sell a product or illustrate a concept. Typically, an art director or advertising agency determines the content of the picture and hires a photographer to create the image. The image may be a still life of a company,'s product, or the photograph may try to elicit an emotion the advertiser wishes to associate with a product. Male and female models are often used to create moods, especially in fashion photography. The photographer visually translates the idea into the final image using a variety of tools and techniques. He or she charges a daily rate for taking photographs, plus expenses, including the cost of hiring freelance assistants, stylists, and makeup artists when necessary. Some of the technical elements a photographer must skillfully control include sharpness, exposure, lighting, composition, and color reproduction. Unit 3 Advertising
Experiencing English 2 Unit 3 Advertising Culture Salon Advertising Photography Advertising photography is designed to sell products or services by capturing a viewer’s attention. It can be found in magazines, newspapers, and catalogs. The photographs may stand alone, or they may be combined with words to sell a product or illustrate a concept. Typically, an art director or advertising agency determines the content of the picture and hires a photographer to create the image. The image may be a still life of a company’s product, or the photograph may try to elicit an emotion the advertiser wishes to associate with a product. Male and female models are often used to create moods, especially in fashion photography. The photographer visually translates the idea into the final image using a variety of tools and techniques. He or she charges a daily rate for taking photographs, plus expenses, including the cost of hiring freelance assistants, stylists, and makeup artists when necessary. Some of the technical elements a photographer must skillfully control include sharpness, exposure, lighting, composition, and color reproduction
