第5期 王芳，等：中国大陆女性赴韩旅游动机对游客满意度的影响 ·99。 3] Ozturk A B,Qu H.The Impact of Destination Images on [15]Lee C K,Lee Y K,Wicks B E.Segmentation of Festival Tourists Perceived Value,Expectations and Loyalty [J]. Motivation by Nationality and Satisfaction [Tourism Journal of Quality Assurance in Hospitality Tourism, Management,2004,25(1):61-70. 2008,9(4):275-297. [16]Yoon Y,Uysal M.An Examination of the Effects of Moti- [4]Dann G M S.Tourism Motivation:An Appraisal [J].An- vation and Satisfaction on Destination Lovalty:A Structural nals of Tourism Research,1981,8(2):187-219. Model [J].Tourism Management,2005,26(1):45-46. [5]Murphy PE.Tourism as An Agent for Landscape Conser- [17] Williams J A,McNeil K R.A Modified Travel Career Lad- vation:An Assessment [J].The Science of the Total Envi- der Model for Understanding Academic Travel Behaviors ronment,1986,55(3):387-395. [J].Journals of Behavioral Studies in Business,2012,4:1 [6]谢彦君.旅游的本质及其认识方法一从学科自觉的 -10. 角度看J].旅游学刊，2010,25(1)：26-31. [18]Oliver R L.Cognitive,Affective and Attribute Bases of the [7]Glucksmann R.General Tourism Theory [M].Berlin:Spring- Satisfaction Response []Journal of Consumer Research, er Group Press,1935. 1993,20(3):418-430. [8]Dann G M.Anomie,Ego-enhancement and Tourism [J].An- [19]Pizam A,Neumann Y.A Reichel-dimensions of Tourist nals of Tourism Research,1977,4(4):184-194. Satisfaction with Destination [J].Annals of Tourism Re- [9]Kim SS,Lee C K,Klenosky D B.The Influence of Push search,1978.5(3):314-320. and Pull Factors at Korean National Parks [J].Tourism [201 Baker DA,Crompton J L.Quality,Satisfaction and Be- Management,2003,24(2):169-180. havioral Intentions [J].Annals of Tourism Research, [10]Andereck K,McGehee N G,Lee S,et al.Experience Ex- 2000,27(3):785-804. pectations of Prospective Volunteer Tourists [J].Journal [21] Akama J,Damiannah M K.Measuring Tourist Satisfaction of Travel Research,2012,51(2):130-141. with Kenya's Wildlife Safari:A Case Study of Tsavo [11]王纯阳，屈海林.旅游动机、目的地形象与旅游者期望 West National Park [J].Tourism Management,2003,24 [J].旅游学刊，2013.28(6：26-37. (1):73-81. [12] Friedman R S,Fqrster J.Limitations of the Motivational [22]Gnoth J.Tourism Motivation and Expectation Formation]. Intensity Model of Attentional Tuning:Reply to Harmon- Annals of Tourism Research,1997,24(2):283-304. Jones,Gable and Price [J ]Psychological Bulletin, [23]张宏梅.陆林.近10年国外旅游动机研究综述[J].地 2011,137(6):513-516. 域研究与开发，2005,24(2)：60-64,69 [13]张紫琼，RobL,刘挺.旅游重要性感知、旅游动机与人 [24]陈思源.区域旅游目的地竞争优势的空间聚类分 口特征：基于香港居民调查数据的实证研究[J].旅游 析一以浙江省为例[J].地域研究与开发，2012,31 科学，2012,26(5)：76-84. (1):85-88. [14]Ross E L D,Iso-Ahola S E.Sightseeing Tourists'Motiva- [25]Hughes K.Tourist Satisfaction:A Gelded Cultural Tour in tion and Satisfaction [J].Annals of Tourism Research, North Queensland [J].Australian Psychologist,2007,26 1991,18(2):226-237 (3):166-171. Relationship between Tourist Motivation and Satisfaction of Chinese Female Tourists to Korea Wang Fang',Qiu Mengyuan2,Sha Run'3,Yang Yan' (1.School of Cultural Industry Tourism,Sanjiang University,Nanjing 210012,China:2.College of Geographic and Oceanographic Sciences,Nanjing University,Nanjing 210046,China;3.Department of Geography Science,Nanjing Normal University,Nanjing 210032,China) Abstract:Travel motivation and satisfaction of tourists has been the core issue of tourism research,But little research had the two into a model system in which to explore the relationship between women outbound travel moti- vation and satisfaction.This paper takes the Chinese female tourists who visit Korea for example,from the perspec- tive of behavioral psychology,analysis the relationship between the female's travel motivation and satisfaction by u- sing the quantitative and qualitative methods.The result indicates that there are multi dimension of travel motivation for Chinese female to visit Korea and these motivations have different intensity.The relationship between the inten- sity of multi travel motivation and tourists'satisfaction likes an inverted "U"curve.When the intensity of motiva- tion is too high or too low,the female tourists'satisfaction is relatively low,only when the level of motivation is ap- propriate,female tourists may have a high satisfaction. Key words:female tourist;travel motivation;tourists'satisfaction;travel to Korea ?1994-2018 China Academic Journal Electronic Publishing House.All rights reserved.http://www.cnki.net［3］ Ozturk A B，Qu H． The Impact of Destination Images on Tourists Perceived Value，Expectations and Loyalty［J］． Journal of Quality Assurance in Hospitality ＆ Tourism， 2008，9( 4) : 275 － 297． ［4］ Dann G M S． Tourism Motivation: An Appraisal［J］． An￾nals of Tourism Ｒesearch，1981，8( 2) : 187 － 219． ［5］ Murphy P E． Tourism as An Agent for Landscape Conser￾vation: An Assessment［J］． The Science of the Total Envi￾ronment，1986，55( 3) : 387 － 395． ［6］ 谢彦君． 旅游的本质及其认识方法———从学科自觉的 角度看［J］． 旅游学刊，2010，25( 1) : 26 － 31． ［7］ Glucksmann Ｒ． General Tourism Theory［M］． Berlin: Spring￾er Group Press，1935． ［8］ Dann G M． Anomie，Ego-enhancement and Tourism［J］． An￾nals of Tourism Ｒesearch，1977，4( 4) : 184 － 194． ［9］ Kim S S，Lee C K，Klenosky D B． The Influence of Push and Pull Factors at Korean National Parks［J］． Tourism Management，2003，24( 2) : 169 － 180． ［10］ Andereck K，McGehee N G，Lee S，et al． Experience Ex￾pectations of Prospective Volunteer Tourists［J］． Journal of Travel Ｒesearch，2012，51( 2) : 130 － 141． ［11］ 王纯阳，屈海林． 旅游动机、目的地形象与旅游者期望 ［J］． 旅游学刊，2013，28( 6) : 26 － 37． ［12］ Friedman Ｒ S，Fqrster J． Limitations of the Motivational Intensity Model of Attentional Tuning: Ｒeply to Harmon￾Jones，Gable and Price ［J］． Psychological Bulletin， 2011，137( 6) : 513 － 516． ［13］ 张紫琼，Ｒob L，刘挺． 旅游重要性感知、旅游动机与人 口特征: 基于香港居民调查数据的实证研究［J］． 旅游 科学，2012，26( 5) : 76 － 84． ［14］ Ｒoss E L D，Iso-Ahola S E． Sightseeing Tourists’Motiva￾tion and Satisfaction［J］． Annals of Tourism Ｒesearch， 1991，18( 2) : 226 － 237． ［15］ Lee C K，Lee Y K，Wicks B E． Segmentation of Festival Motivation by Nationality and Satisfaction［J］． Tourism Management，2004，25( 1) : 61 － 70． ［16］ Yoon Y，Uysal M． An Examination of the Effects of Moti￾vation and Satisfaction on Destination Loyalty: A Structural Model［J］． Tourism Management，2005，26( 1) : 45 － 46． ［17］ Williams J A，McNeil K Ｒ． A Modified Travel Career Lad￾der Model for Understanding Academic Travel Behaviors ［J］． Journals of Behavioral Studies in Business，2012，4: 1 － 10． ［18］ Oliver Ｒ L． Cognitive，Affective and Attribute Bases of the Satisfaction Ｒesponse［J］． Journal of Consumer Ｒesearch， 1993，20( 3) : 418 － 430． ［19］ Pizam A，Neumann Y． A Ｒeichel-dimensions of Tourist Satisfaction with Destination［J］． Annals of Tourism Ｒe￾search，1978，5( 3) : 314 － 320． ［20］ Baker D A，Crompton J L． Quality，Satisfaction and Be￾havioral Intentions［J］． Annals of Tourism Ｒesearch， 2000，27( 3) : 785 － 804． ［21］ Akama J，Damiannah M K． Measuring Tourist Satisfaction with Kenya’s Wildlife Safari: A Case Study of Tsavo West National Park［J］． Tourism Management，2003，24 ( 1) : 73 － 81． ［22］ Gnoth J． Tourism Motivation and Expectation Formation［J］． Annals of Tourism Ｒesearch，1997，24( 2) : 283 － 304． ［23］ 张宏梅，陆林． 近 10 年国外旅游动机研究综述［J］． 地 域研究与开发，2005，24( 2) : 60 － 64，69． ［24］ 陈思源． 区域旅游目的地竞争优势的空间聚类分 析———以浙江省为例［J］． 地域研究与开发，2012，31 ( 1) : 85 － 88． ［25］ Hughes K． Tourist Satisfaction: A Gelded Cultural Tour in North Queensland［J］． Australian Psychologist，2007，26 ( 3) : 166 － 171． Ｒelationship between Tourist Motivation and Satisfaction of Chinese Female Tourists to Korea Wang Fang1 ，Qiu Mengyuan2 ，Sha Ｒun1，3 ，Yang Yan3 ( 1． School of Cultural Industry ＆ Tourism，Sanjiang University，Nanjing 210012，China; 2． College of Geographic and Oceanographic Sciences，Nanjing University，Nanjing 210046，China; 3． Department of Geography Science，Nanjing Normal University，Nanjing 210032，China) Abstract: Travel motivation and satisfaction of tourists has been the core issue of tourism research，But little research had the two into a model system in which to explore the relationship between women outbound travel moti￾vation and satisfaction． This paper takes the Chinese female tourists who visit Korea for example，from the perspec￾tive of behavioral psychology，analysis the relationship between the female’s travel motivation and satisfaction by u￾sing the quantitative and qualitative methods． The result indicates that there are multi dimension of travel motivation for Chinese female to visit Korea and these motivations have different intensity． The relationship between the inten￾sity of multi travel motivation and tourists’satisfaction likes an inverted“U”curve． When the intensity of motiva￾tion is too high or too low，the female tourists’satisfaction is relatively low，only when the level of motivation is ap￾propriate，female tourists may have a high satisfaction． Key words: female tourist; travel motivation; tourists’satisfaction; travel to Korea 第 5 期 王 芳，等: 中国大陆女性赴韩旅游动机对游客满意度的影响 · 99 ·