MODERN MANAGEMENT Content incentive theory The early incentive theory research is the research on"need",which answers the question of what is the basis or basis to stimulate and mobilize employees'work enthusiasm.Now it is collectively referred to as"content incentive theory",focusing on the incentives to stimulate motivation.Includes Maslow's "Hierarchy of needs'”,erzberg's“Two factor theory”and McClellan's "Achievement needs incentive theory".The most representative is Maslow's hierarchy of needs. Modern ManageMent Content incentive theory The early incentive theory research is the research on " need" , which answers the question of what is the basis or basis to stimulate and mobilize employees ' work enthusiasm. Now it is collectively referred to as “content incentive theory” , focusing on the incentives to stimulate motivation. Includes Maslow’s “Hierarchy of needs” , Herzberg’s “Two factor theory” and McClellan ' s “Achievement needs incentive theory ". The most representative is Maslow ' s hierarchy of needs