MODERN MANAGEMENT People's work enthusiasm or effort is Types Expectation theory Fromm江oom1964 equal to the product of potency and expectation,that is,M=V.E 9 Human activities are puposeful and Process Goal setting Locke locker guided by conscious goals. incentive theory 1968 The influence of goal on motivation is theory also affected by self-efficacy. It is believed that people will care not incentive only about their absolute remuneration, Equity theory Adams 1965 but also about the relative fairness of remuneration theoryModern ManageMent Types of incentive theory