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Case Study:Live Earth... In 2007 Al Gore the former US Vice present put together Live Earth;a series of worldwide concerts that initiated a three-year campaign to combat climate change.The concerts brought together more than 150 musical acts in eleven locations around the world and were broadcast to a mass global audience through televisions,radio,and streamed via the Internet. The aim of these concerts was to raise the profile of climate change,however many critics complained that organising such high profile events only contributed to the problem.Bands including The Who,Muse and the Arctic Monkeys dubbed Live Earth "Private Jets for Climate Change."The event's total carbon footprint,including the artists'and spectators' travel and energy consumption,was probably at least 74,500 tonnes,according to John Buckley of CarbonFootPrint.com-more than 3,000 times the average Briton's annual footprint.Performers flew at least 222,623.63 miles (about 358,278 kilometres)-the equivalent of nearly nine times round the planet-to take part in the event,and this figure does not include transport of technicians,dancers and support staff.An estimate reported that 100,000 planted trees are required to offset total carbon emissions produced during the entire event,as well as a key sponsor for the event being Chevrolet,promoting a new hybrid four-wheel drive. Identify Al Gores motives behind the organisation of Live Earth concerts. 2 Al Gore is a successful social entrepreneur. To what extend do you agree with this statement? LIVE EARTH a Analyse the success of the Live Earth events. 7.7.07Case Study: Case Study: Case Study: Case Study: Live Earth Live Earth Live Earth Live Earth… • In 2007 Al Gore the former US Vice present put together Live Earth; Live Earth; Live Earth; Live Earth; a series of worldwide concerts that initiated a three-year campaign to combat climate change. The concerts brought together more than 150 musical acts in eleven locations around the world and were broadcast to a mass global audience through televisions, radio, and streamed via the Internet. The aim of these concerts was to raise the profile of climate change, however many critics complained that organising such high profile events only contributed to the problem. Bands including The Who, Muse and the Arctic Monkeys dubbed Live Earth "Private Jets for Climate Change." The event's total carbon footprint, including the artists' and spectators' travel and energy consumption, was probably at least 74,500 tonnes, according to John Buckley of CarbonFootPrint.com - more than 3,000 times the average Briton's annual footprint. Performers flew at least 222,623.63 miles (about 358,278 kilometres) — the equivalent of nearly nine times round the planet — to take part in the event, and this figure does not include transport of technicians, dancers and support staff. An estimate reported that 100,000 planted trees are required to offset total carbon emissions produced during the entire event, as well as a key sponsor for the event being Chevrolet, promoting a new hybrid four-wheel drive. 1. Identify Al Gores motives behind the organisation of Live Earth concerts. 2. Al Gore is a successful social entrepreneur. To what extend do you agree with this statement? 3. Analyse the success of the Live Earth events
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