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课内外讨论或练习、实践、体验等环节设计:加讨论题目、pre、 research题目 Week 2 Discuss Why are you interested in studying business? What do you think others study business for? esearc Work in groups of 4-5 to find examples of price discrimination in There are the 4Ps of marketing as highlighted by mc Carthy. To these we have added a fifth P: People. Do you agree with the author? why why not? Profits are the lifeblood of capitalism. Do you agree? Why or why Week 5 Researching Work in groups of 4-5 and conduct a survey on how a certain company promotes its products through advertising Week 6 Discussion Why do you think Wal-Mart failed in South Korea and Germany? What are the differences between these two countries and mexico? To what extent can a company like Wal-Mart change the culture of the country where it is doing business? Week 7 Researching Work in groups of 4-5 and research the advantages and disadvantages of straight licensing Presentation: Group 2 Week 8 Discussion Which of the five aspects in Drucker's model for effective leadership do you think can be learned and which cannot Week 9 Researching Haidilao, a hotpot restaurant chain in China, could be said to be the" s in China"in many aspects, especially in its HR policies. Work in groups of 4-5 and search the Internet to learn more about this company.s Presentation: Group 3 According to your understanding, what effects does the integration of ICT have on business? Week 11 Researching Work in groups of 4-5 and find out whether the"Taobao Effect"and the continued growth of online shopping will undermine the traditional retailer model in china Presentation: group 43 课内外讨论或练习、实践、体验等环节设计:加讨论题目、pre、research 题目 Week 2 Discussion: Why are you interested in studying business? What do you think others study business for? Week 3 Researching: Work in groups of 4-5 to find examples of price discrimination in different industries. Week 4 Discussion: “There are the 4Ps of marketing as highlighted by McCarthy. To these we have added a fifth P: People.” Do you agree with the author? Why or why not? “Profits are the lifeblood of capitalism.” Do you agree? Why or why not? Week 5 Researching: Work in groups of 4-5 and conduct a survey on how a certain company promotes its products through advertising. Presentation: Group 1 Week 6 Discussion: Why do you think Wal-Mart failed in South Korea and Germany? What are the differences between these two countries and Mexico? To what extent can a company like Wal-Mart change the culture of the country where it is doing business? Week 7 Researching: Work in groups of 4-5 and research the advantages and disadvantages of straight licensing. Presentation: Group 2 Week 8 Discussion: Which of the five aspects in Drucker’s model for effective leadership do you think can be learned and which cannot? Week 9 Researching: Haidilao, a hotpot restaurant chain in China, could be said to be the “Nando’s in China” in many aspects, especially in its HR policies. Work in groups of 4-5 and search the Internet to learn more about this company. s Presentation: Group 3 Week 10 Discussion: According to your understanding, what effects does the integration of ICT have on business? Week 11 Researching: Work in groups of 4-5 and find out whether the “Taobao Effect” and the continued growth of online shopping will undermine the traditional retailer model in China. Presentation: Group 4
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