Week 12 DISc Use the definition of a brand as a starting point to explain why a strong brand is capable of creating differentiation and inspiring Week 13 arching Access the official website of Interbrand and prepare a presentation about brands in china and abroad Presentation: Group 5 How do you understand the accounting profession and the qualities an accountant should have? Week 15 Work in groups of 4-5 and conduct a study on a notable accounting scandal 如需配备助教,注明助教工作内容: 考核和评价方式(提供学生课程最终成绩的分数组成,体现形成性的评价过程) Attendance and classroom participatio 10% Research paper(essay) 25% Presentation 15% Final exam 50% 教材(包括作者、书名、出版社和出版时间;如使用自编讲义,也请列明): 《学术英语·管理》,主编:季佩英、吴晓真、张颖,北京:外语教学与研究出版社, 2012。 教学参考资料(包括作者、书名、出版社和出版时间 Carmichael, J. L, Collins, C, Emsell, P, Haydon, J. (2011). Leadership and Management Development. New York: Oxford University Press Carter, M. (2007). Ways of Knowing, Doing, and Writing in the Disciplines. College Composition and Communication. 58. 385-418 louse, B F(2004). The Student Writer: Boston: McGraw-Hill Funk, D.& Levis, A M. (2009). Conscious Branding. New York: Business Expert Press Geyte, E(2013). Writing: Learning to write better academic essays. London: Harper Collins Publishers Hill, C. W. L (2011). International Business: Competing in the Global Marketplace(8 Edition). New York: McGraw-Hill Irwin Pride, W. M, Hughes, R.J., Kapoor J. R (2010). Introduction to Business(10 Edition).Asia4 Week 12 Discussion: Use the definition of a brand as a starting point to explain why a strong brand is capable of creating differentiation and inspiring loyalty. Week 13 Researching: Access the official website of Interbrand and prepare a presentation about brands in China and abroad. Presentation: Group 5 Week 14 Discussion: How do you understand the accounting profession and the qualities an accountant should have? Week 15 Researching: Work in groups of 4-5 and conduct a study on a notable accounting scandal. 如需配备助教，注明助教工作内容： 考核和评价方式（提供学生课程最终成绩的分数组成，体现形成性的评价过程）: Attendance and classroom participation 10% Research paper (essay) 25% Presentation 15% Final exam 50% 教材（包括作者、书名、出版社和出版时间；如使用自编讲义，也请列明）： 《学术英语•管理》，主编：季佩英、吴晓真、张颖，北京：外语教学与研究出版社， 2012。 教学参考资料（包括作者、书名、出版社和出版时间）： Carmichael, J. L., Collins, C., Emsell, P., & Haydon, J. (2011). Leadership and Management Development. New York: Oxford University Press. Carter, M. (2007). Ways of Knowing, Doing, and Writing in the Disciplines. College Composition and Communication, 58, 385-418. Clouse, B. F. (2004). The Student Writer. Boston: McGraw-Hill. Funk, D. & Levis, A. M. (2009). Conscious Branding. New York: Business Expert Press. Geyte, E. (2013). Writing: Learning to write better academic essays. London: HarperCollins Publishers. Hill, C. W. L. (2011). International Business: Competing in the Global Marketplace (8th Edition). New York: McGraw-Hill Irwin. Pride, W. M., Hughes, R. J., & Kapoor J. R. (2010). Introduction to Business (10th Edition). Asia: