Principles of translating about Fujian -Promoting the publicity of Fujian by effective use of a language that's easily accepted by western audience to persuade and influence "You persuade a man only insofar as you can talk his language,speech,gesture,tonality,order, image,attitude,idea,identifjying your ways with his."(Burke,in Foss et al 2002:158) DURKE Kenneth Burke (1897-1993) AGrammar of MotivesPrinciples of translating about Fujian : -Promoting the publicity of Fujian by effective use of a language that’s easily accepted by western audience to persuade and influence "You persuade a man only insofar as you can talk his language, speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his.” (Burke, in Foss et al 2002:158) Kenneth Burke (1897 –1993)