1.6.Matching Process and Product Life Cycles Product Life Cycle-the time duration from the time when a product is put into market to time when it disappear in the market; A typical product life cycle consist of four major segments: √Start up √Rapid growth √Maturation;and Stabilization or decline; The Product life cycles-in different phases,different competition strategy may be adopted1.6. Matching Process and Product Life Cycles • Product Life Cycle-the time duration from the time when a product is put into market to time when it disappear in the market; • A typical product life cycle consist of four major segments:  Start up  Rapid growth  Maturation; and  Stabilization or decline; The Product life cycles-in different phases, different competition strategy may be adopted