1.6.Matching Process and Product Life Cycles(2) awnJOA sajps jonuuy Start-up Rapid growth Maturation Stabilization or decline Time- Fig.1-4The Product Life-Cycle Curve Start up-the competition is generally not a problem; concern on improvement of the production and marketing functions;Fig.1-4The Product Life-Cycle Curve 1.6. Matching Process and Product Life Cycles (2) Start up-the competition is generally not a problem; concern on improvement of the production and marketing functions;