上游充通大￥ SHANGHAI JIAO TONG UNIVERSITY 1896 1920 1987 2006 Chapter 1 Production System and Operations Strategy Professor JIANG Zhibin Department of Industrial Engineering Logistics Management Shanghai Jiao Tong University
1896 1920 1987 2006 Chapter 1 Production System and Operations Strategy Professor JIANG Zhibin Department of Industrial Engineering & Logistics Management Shanghai Jiao Tong University
图 Contents 1.Basic Conception of Production Operations Management 2.Production System and its Classification 3.Organization of Production System 4.Operations Management &Operations Strategy 5.The Classical View of Operations Strategy 6.Matching Process and Product Life Cycles 7.Capacity Growth Planning
Contents 1. Basic Conception of Production & Operations Management 2. Production System and its Classification 3. Organization of Production System 4. Operations Management &Operations Strategy 5. The Classical View of Operations Strategy 6. Matching Process and Product Life Cycles 7. Capacity Growth Planning
1.6.Matching Process and Product Life Cycles Product Life Cycle-the time duration from the time when a product is put into market to time when it disappear in the market; A typical product life cycle consist of four major segments: √Start up √Rapid growth √Maturation;and Stabilization or decline; The Product life cycles-in different phases,different competition strategy may be adopted
1.6. Matching Process and Product Life Cycles • Product Life Cycle-the time duration from the time when a product is put into market to time when it disappear in the market; • A typical product life cycle consist of four major segments: Start up Rapid growth Maturation; and Stabilization or decline; The Product life cycles-in different phases, different competition strategy may be adopted
1.6.Matching Process and Product Life Cycles(2) awnJOA sajps jonuuy Start-up Rapid growth Maturation Stabilization or decline Time- Fig.1-4The Product Life-Cycle Curve Start up-the competition is generally not a problem; concern on improvement of the production and marketing functions;
Fig.1-4The Product Life-Cycle Curve 1.6. Matching Process and Product Life Cycles (2) Start up-the competition is generally not a problem; concern on improvement of the production and marketing functions;
1.6.Matching Process and Product Life Cycles (2) awnOA saDs Dnuuy Start-up Rapid growth Maturation Stabilization or decline Time- Fig.1-4The Product Life-Cycle Curve Rapid growth-begin to see competition;establish the product as firmly as possible in the marketplaces by alternative pricing patterns,improvement and standardization in manufacturing;
Fig.1-4The Product Life-Cycle Curve 1.6. Matching Process and Product Life Cycles (2) Rapid growth-begin to see competition; establish the product as firmly as possible in the marketplaces by alternative pricing patterns, improvement and standardization in manufacturing;
1.6.Matching Process and Product Life Cycles (2) Start-up Rapid growth Maturation Stabilization or decline Time- Fig.1-4The Product Life-Cycle Curve Maturation-maintain and improve the brand loyalty; increase market share through competitive pricing;save cost by improving production control and product distribution:
Fig.1-4The Product Life-Cycle Curve 1.6. Matching Process and Product Life Cycles (2) Maturation-maintain and improve the brand loyalty; increase market share through competitive pricing; save cost by improving production control and product distribution;
1.6.Matching Process and Product Life Cycles (2) Start-up Rapid growth Maturation Stabilization or decline Time- Fia.1-4The Product Life-Cvcle Curve © The final phase-the shape depends on the nature of the product:indefinite continuing growth (household goods, processed foods,and auto)/same strategy as Phase 3; natural decline/squeezing out the most from the product or product line
Fig.1-4The Product Life-Cycle Curve 1.6. Matching Process and Product Life Cycles (2) The final phase-the shape depends on the nature of the product: indefinite continuing growth (household goods, processed foods, and auto)/same strategy as Phase 3; natural decline/squeezing out the most from the product or product line
1.6.Matching Process and Product Life Cycles The Process Life Cycle Early stage-job shop;a varied mix of relatively low- volume orders;being responsive to changes in the product design;little control over suppliers; Middle stage-some automation;batch production and some transfer lines(assembly lines);more control over suppliers;unit cost decline; Last stage-automated process and standardized production process;few manufacturing innovation; continuous flow operation
1.6. Matching Process and Product Life Cycles The Process Life Cycle • Early stage- job shop; a varied mix of relatively lowvolume orders; being responsive to changes in the product design; little control over suppliers; • Middle stage- some automation; batch production and some transfer lines(assembly lines); more control over suppliers; unit cost decline; • Last stage-automated process and standardized production process; few manufacturing innovation; continuous flow operation
1.6.Matching Process and Product Life Cycle The Product-Process Matrix(PPM)was developed by Hayes Wheel Wright in 1979; Link product and process life cycles in two dimensions √/Process structure vProduct life-cycle stage
1.6. Matching Process and Product Life Cycle • The Product-Process Matrix (PPM) was developed by Hayes & Wheel Wright in 1979; • Link product and process life cycles in two dimensions Process structure Product life-cycle stage
1.6.Matching Process and Product Life Cycles The Four Stages in the evolution of the manufacturing process in term of process structure √Job Shop, √/Batch Production; √Assembly Line,and √Continuous Flow
1.6. Matching Process and Product Life Cycles The Four Stages in the evolution of the manufacturing process in term of process structure Job Shop; Batch Production; Assembly Line; and Continuous Flow