Heider's Balance Theory Cognitive Consistency and Mass Communication Balance theory,which was originated by Heider(1946),analyzes systems consisting of two or three persons (or two persons and an object),with any two of these entities related to each other by either positive or negative sentiments,or not related at all.In brief,there are likely to be either two minus (e.g.,"dislike")links or none. Balance State designates a situation in Fritz Heider which the perceived units(被感知的个体) Das Leben eines Psychologen and the experienced sentiments（所感知 的情绪)co-exist without stress. Kinlnmy Heider’s Balance Theory • Cognitive Consistency and Mass Communication • Balance theory, which was originated by Heider (1946), analyzes systems consisting of two or three persons (or two persons and an object), with any two of these entities related to each other by either positive or negative sentiments, or not related at all. In brief, there are likely to be either two minus (e.g., "dislike") links or none. • Balance State designates a situation in which the perceived units(被感知的个体) and the experienced sentiments（所感知 的情绪） co-exist without stress