conjunctive model联合模型 corporate/,institutional advertising团体/社会 consumer decision-king消费者（购买）决策 公共机构广告 consume 80 channels消费品分的 corrective action矫正行动 ,Goods Pricing Act,,USA美国消费品定 cost analysis成本分材 法案 cost effectiveness成本有效性 consumer go0ds消费品 cost leadership strateey成本领先战3 consumer markets消费品市场 0 st of capital资木成木 consun ,needs消费者需求 of goods old (COGS) 品销售成本 consumer packaged-goods firms消费者包装食品公 cost reductions降低成本产品 司 cost-and-volume relationship成本-数量关系 consumer promotion消费者促销 cost-oriented pricing成本导向定价法 consumer tests消费者测试 cost-plus/ark-up pricing成本加成/溢价定价法 consumer///householdarket消费者/家庭市场 and benefits of marketing functions营销 consumers perceptions 消费者感知 职能的成本和效益 consumption清 costs of competitors竞争者成本 contests竞赛 costs of distribution分销成本 contingency planning权变计划 countertrade对等贸易 contract construction契约建第业 ounons优惠券 contract nufacturing契约制造业 urtesy礼貌 contraction/strategic withdrawal strategy coverage of geographic market地域性市场的范围 战略性撤退战略 coverage of relevant retailers相关零售商的销售 contractual entry modes契约式讲入模式 范围 contractual vertical marketing systems合约式垂 credibility信誉 直营销系统 redit terms信贷条款 critical assumptions关键假设 cross-elasticity交叉弹性 contributrion margin边际贡献 customary pricing习惯性定价法 control strategies控制战略 customer analysis顾客分析 convenience food stores便利食品商店 contact顾安接 convenience goods便利品 cus tome dem nd顾客需求 convenience服务的便利性 customer intimacy顾客亲密度 Cool Whip清凉维普 customer lovalty顾客忠诚度 co-operative advertising合作性广告 customer need而交需要 co-ordination and conflict resolution协调与冲 customer organization of sales force按客户组织 突解决 销售队伍 co-production合f作生产 customer retention顾客维系/保留 core benefit proposition(CBP)核心利益方案/提 customer satisfaction顷客满意度 议 customer segment pricing顾客细分市场定价 corollary-data method推定数据法 customer service顾客服务 corporate HQ公司总部 riented pric ing顾客导向定价法 corporate scope公司（经营）范 customers'perception顾客感 corporate strategy公可间战略 customers'preferences项客焗好 corporate vertical marketing systems公司式垂直customers'price sensitivity顾客的价格敏感度 营销系统 customizing定制 3 conjunctive model 联合模型 consumer decision-making 消费者（购买）决策 consumer goods channels 消费品分销渠道 Consumer Goods Pricing Act, USA 美国消费品定价 法案 consumer goods 消费品 consumer markets 消费品市场 consumer needs 消费者需求 consumer packaged-goods firms 消费者包装食品公 司 consumer promotion 消费者促销 consumer tests 消费者测试 consumer/household market 消费者/家庭市场 consumers' perceptions 消费者感知 consumption 消费 contests 竞赛 contingency planning 权变计划 contract construction 契约建筑业 contract manufacturing 契约制造业 contraction/strategic withdrawal strategy 收缩/ 战略性撤退战略 contractual entry modes 契约式进入模式 contractual vertical marketing systems 合约式垂 直营销系统 contribution margin analysis 边际贡献（贡献毛利） 分析 contributrion margin 边际贡献 control strategies 控制战略 convenience food stores 便利食品商店 convenience goods 便利品 convenience 服务的便利性 Cool Whip 清凉维普 co-operative advertising 合作性广告 co-ordination and conflict resolution 协调与冲 突解决 co-production 合作生产 core benefit proposition (CBP) 核心利益方案/提 议 corollary-data method 推定数据法 corporate HQ 公司总部 corporate scope 公司（经营）范围 corporate strategy 公司战略 corporate vertical marketing systems 公司式垂直 营销系统 corporate/institutional advertising 团体/社会 公共机构广告 corrective action 矫正行动 cost analysis 成本分析 cost effectiveness 成本有效性 cost leadership strategy 成本领先战略 cost of capital 资本成本 cost of goods sold (COGS) 产品销售成本 cost reductions 降低成本产品 cost-and-volume relationship 成本-数量关系 cost-oriented pricing 成本导向定价法 cost-plus/mark-up pricing 成本加成/溢价定价法 costs and benefits of marketing functions 营销 职能的成本和效益 costs of competitors 竞争者成本 costs of distribution 分销成本 countertrade 对等贸易 coupons 优惠券 courtesy 礼貌 coverage of geographic market 地域性市场的范围 coverage of relevant retailers 相关零售商的销售 范围 credibility 信誉 credit terms 信贷条款 critical assumptions 关键假设 cross-elasticity 交叉弹性 customary pricing 习惯性定价法 customer analysis 顾客分析 customer contact 顾客接触 customer demand 顾客需求 customer intimacy 顾客亲密度 customer loyalty 顾客忠诚度 customer need 顾客需要 customer organization of sales force 按客户组织 销售队伍 customer retention 顾客维系/保留 customer satisfaction 顾客满意度 customer segment pricing 顾客细分市场定价 customer service 顾客服务 customer-oriented pricing 顾客导向定价法 customers' perception 顾客感知 customers' preferences 顾客偏好 customers' price sensitivity 顾客的价格敏感度 customizing 定制