business position经营地位 code of ethics(职业)道德标准 business sector商业部门 coercive power强制权 business services ma ets商业服务市场 认识的不协调 business strategies经营战略 collection of data数据收集 business unit strategy经营单位战路 col1 ection收款 buyback al lowances回购折i让 co-marketing alliances联合营销联盟 buyback arrangements产品返销 sation plan结合式薪酬方案 buyers' 买方的讨价还价能力 承诺 communication channels传播集道 buving behavior购买行为 communication process传播过程 buving center采购中心 mnication信息交流/沟通 buving inertia购买惯料 mmunications media传播媒体 buying intention 意图 company personnel公司员I comparative adverti 比较广告 buying power indes(BPI)购买力指数 comparison of brands品牌比较 buving situation采购情况/类型 ompensation deals朴偿处理 buving task采购任务 mpensation plan金方案 capital gains资本收益 nsation/r rds酬金/奖励 capital ted in product产品投入资本 atory补偿性的 Carnival嘉年 competition and industry evolution竞争和行业演 cash cows现金牛类 cash discounts现金折扣 ompetition-orientated pricing竞争导向定价法 cata1 ogue sales日录销 competitive advantage竞争优势 tion感知分类 etitive(supply-side)evolution竞争（供方 categorization分门别类 演变 centralization集中化 competitive factors竞争因素 chameleons/fol】owers店角拉/跟第若 competitive intelligence竞争情报/信息 chanpel alternatives可择的营销渠道 petitive parity promotion budgeting竞争均势 hannel conf1icts道神究 促销预算法 channel decisions渠道决第 competitive strategy竞争战略 channel functions渠道功能 competitive strength竞争优势/能力 channel institutions渠道组织结构 ompetitor analysis奇争者分m channel management渠道管理 omplaint handling投诉处理 channel oh iectives渠道目标 nent materials and parts markets组成材料 channel of distribution 分销渠道 和零部件市场 channel power渠道权力 computerized ordering计算机化的订购 channel-control strategies渠道控制战 conclusive research确定性研究 channel-design decisions渠道设计决策 conditions of demand需求情况 channel-management decisions渠道管理决策 conflict and resolution stra egies冲突和解决战 nica 传播渠道 choice criteria选择标准 conformance to specifications与规格一致 closing a sale结束销售 conformance数生 clothing retailers服装零售商 confrontation strategy对抗战略 co-branding联合品牌 conjoint measurement联合测度法2 business position 经营地位 business sector 商业部门 business services markets 商业服务市场 business strategies 经营战略 business unit strategy 经营单位战略 buyback allowances 回购折让 buyback arrangements 产品返销 buyers' bargaining power 买方的讨价还价能力 buyers 采购者 buying behavior 购买行为 buying center 采购中心 buying inertia 购买惯性 buying intention 购买意图 buying offices 连锁商店的进货中心 buying power indes (BPI) 购买力指数 buying situation 采购情况/类型 buying task 采购任务 capital gains 资本收益 capital invested in product 产品投入资本 Carnival 嘉年华 cash cows 现金牛类 cash discounts 现金折扣 catalogue sales 目录销售 categorization of perception 感知分类 categorization 分门别类 centralization 集中化 chameleons/followers 变色龙/跟随者 channel alternatives 可选择的营销渠道 channel conflicts 渠道冲突 channel decisions 渠道决策 channel functions 渠道功能 channel institutions 渠道组织结构 channel management 渠道管理 channel objectives 渠道目标 channel of distribution 分销渠道 channel power 渠道权力 channel-control strategies 渠道控制战略 channel-design decisions 渠道设计决策 channel-management decisions 渠道管理决策 channels of communication 传播渠道 choice criteria 选择标准 closing a sale 结束销售 clothing retailers 服装零售商 co-branding 联合品牌 code of ethics （职业）道德标准 coercive power 强制权 cognitive dissonance 认识的不协调 collection of data 数据收集 collection 收款 co-marketing alliances 联合营销联盟 combination compensation plan 结合式薪酬方案 commitment 承诺 communication channels 传播渠道 communication process 传播过程 communication 信息交流/沟通 communications media 传播媒体 company personnel 公司员工 comparative advertisements 比较广告 comparison of brands 品牌比较 compensation deals 补偿处理 compensation plan 酬金方案 compensation/rewards 酬金/奖励 compensatory 补偿性的 competition and industry evolution 竞争和行业演 变 competition-orientated pricing 竞争导向定价法 competitive advantage 竞争优势 competitive (supply-side) evolution 竞争（供方） 演变 competitive factors 竞争因素 competitive intelligence 竞争情报/信息 competitive parity promotion budgeting 竞争均势 促销预算法 competitive strategy 竞争战略 competitive strength 竞争优势/能力 competitor analysis 竞争者分析 complaint handling 投诉处理 component materials and parts markets 组成材料 和零部件市场 computerized ordering 计算机化的订购 conclusive research 确定性研究 conditions of demand 需求情况 conflict and resolution strategies 冲突和解决战 略 conformance to specifications 与规格一致 conformance 一致性 confrontation strategy 对抗战略 conjoint measurement 联合测度法