《自媒体运营与管理》课程教学大纲 一、课程基本信息 课程代码：20120012 课程名称：自媒体运营与管理 英文名称：We Media Operation and Management 课程类别：全校通识选修课 时：32 学 分：2 适用对象：全校各专业本科生 考核方式：考查 先修课程： 二、课程简介 中文简介 本课程是面向全校本科生开设的互联网+创新创业公共选修课程。主要介绍 自媒体的定义、特点与历史发展；当前自媒体运营管理的主要平台如微博、微信 公众号及视频网站等；当前自煤体运营的盈利模式，如广告变现、增值服务、电 商模式等：自媒体运营的特点，如人格化、长尾化、社群化等；自媒体运营的类 型，如内容创业自蝶体运营管理的成功案例，如《罗辑思维》、《吴晓波频道》 等：自煤体运营的道德与法规：自煤体运营管理实操：等等。 英文简介 This course is a public eledtive course of Internet+innovation and entrepreneurship education for undergraduates.This course mainly introduces the definition,characteristics and historical development of we media.At present,the main platforms for we-media operation are weibo.WeChat public account and video website.The business model of we media operation.such as advertisement realization,value-added service.e-commerce model,etc.The characteristics of we media operation,such as personification,long-tail, community.etc.Types of we-media opration.such as content entrepreneurship Successful cases of we media entrepreneurship.such as luoji thinking,wu xiaobo channel qin shuo circle of friends,kung fu finance,zhan hao,reading at ten points,etc.The ethics and laws of we-media entrepreneurship:Valuation and financing of we media;The future trend of we media operation.We media operation practice:and soon 三、课程性质与教学目的 自媒体运营与管理是面向全校本科生专业学生开设的一门公共选修1 《自媒体运营与管理》课程教学大纲 一、课程基本信息 课程代码：20120012 课程名称：自媒体运营与管理 英文名称：We Media Operation and Management 课程类别： 全校通识选修课 学 时： 32 学 分： 2 适用对象: 全校各专业本科生 考核方式：考查 先修课程： 二、课程简介 中文简介 本课程是面向全校本科生开设的互联网+创新创业公共选修课程。主要介绍 自媒体的定义、特点与历史发展；当前自媒体运营管理的主要平台如微博、微信 公众号及视频网站等；当前自媒体运营的盈利模式，如广告变现、增值服务、电 商模式等；自媒体运营的特点，如人格化、长尾化、社群化等；自媒体运营的类 型，如内容创业；自媒体运营管理的成功案例，如《罗辑思维》、《吴晓波频道》 等;自媒体运营的道德与法规；自媒体运营管理实操；等等。 英文简介 This course is a public elective course of Internet + innovation and entrepreneurship education for undergraduates.This course mainly introduces the definition, characteristics and historical development of we media. At present, the main platforms for we-media operation are weibo, WeChat public account and video website. The business model of we media operation, such as advertisement realization, value-added service, e-commerce model, etc. The characteristics of we media operation, such as personification, long-tail, community, etc. Types of we-media opration, such as content entrepreneurship; Successful cases of we media entrepreneurship, such as luoji thinking, wu xiaobo channel, qin shuo circle of friends, kung fu finance, zhan hao, reading at ten points, etc.The ethics and laws of we-media entrepreneurship; Valuation and financing of we media; The future trend of we media operation. We media operation practice；and so on . 三、课程性质与教学目的 自媒体运营与管理是面向全校本科生专业学生开设的一门公共选修