对外经济贸易大学 高级商务英语听说 期末考试试卷 b.pricing c.distribution d.promotion 5)Mr.Jobs is betting NeXT can survive on its software market because of: a.its low manufacturing costs b.its discounts to win sales c.its software five years ahead of Sun's d.all of the above 4.Listen again to part of the report and fill in the following blanks.(10 points 1.5 points each) Score The Changes are providing Japan's Canon-the biggest shareholder in NeXT,which is not -this year added another to the 100m it chipped in to help launch the firm.R&D is consuming around of NeXT's annual revenues.Much of that is going towards what NeXT hopes will be a blockbuster product,NeXTstep 486,due to go on sale in July 1993.Unlike NeXT's existing software,the package will run on most of today's fast PCs.It could create a bigger market for object-oriented software.Although NeXT started by selling computers,if NeXTstep 486 succeeds, it will be well on the way to becoming a software firm.That pleases Mr.Jobs, who estimates that software already occupies of his time:profits on operating-system software are vast. NeXT could use them.This year its sales will hit just over up from $128m in 1991,Mr.Jobs claims that sales in the second half of 1992 are up on a year ago -and that sales to corporate customers are their level a year ago."Our losses are behind us",he says.But at the rate NeXT is investing in R D,it is to see much in the way of profits this year or next.The firm's long-awaited stock market floatation will almost certainly be delayed until 1994. 第3页共3页对外经济贸易大学 高级商务英语听说 期末考试试卷 b. pricing c. distribution d. promotion 5) Mr. Jobs is betting NeXT can survive on its software market because of: a. its low manufacturing costs b. its discounts to win sales c. its software five years ahead of Sun’s d. all of the above 4. Listen again to part of the report and fill in the following blanks. (10 points 1.5 points each) Score__________ The Changes are providing __________, Japan’s Canon – the biggest shareholder in NeXT, which is not __________ – this year added another __________ to the $ 100m it chipped in to help launch the firm. R & D is consuming around __________ of NeXT’s annual revenues. Much of that is going towards what NeXT hopes will be a blockbuster product, NeXTstep 486, due to go on sale in July 1993. Unlike NeXT’s existing software, the __________ package will run on most of today’s fast PCs. It could create a bigger market for object-oriented software. Although NeXT started by selling computers, if NeXTstep 486 succeeds, it will be well on the way to becoming a software firm. That pleases Mr. Jobs, who estimates that software already occupies __________ of his time: profits on operating-system software are vast. NeXT could use them. This year its sales will hit just over __________, up from $128m in 1991, Mr. Jobs claims that sales in the second half of 1992 are __________ up on a year ago – and that sales to corporate customers are __________ their level a year ago. “Our losses are behind us”, he says. But at the rate NeXT is investing in R & D, it is __________ to see much in the way of profits this year or next. The firm’s long-awaited stock market floatation will almost certainly be delayed until 1994. 第 3 页 共 3 页