对外经济贸易大学 高级商务英语听说 期末考试试卷 4)The first task of the above mentioned joint-venture was to invent a software development tool so as to compete with Microsoft. _5)Lenovol recently made an investment of $4.5 million in order to become the leading share holder of Kingsoft. 6)Kingsoft is an American software company. _7)The alliance formed by Lenovol and Kingsoft will develop game programs, word processing and dictionary. _8)400 researchers who will work at Lenovol research labs are sent by renowned universities in China 9):National think tank"refers to the 400 researchers. _lO)“in one's quest to”means“in one's search for''or“in one's pursuit of'. 3.Listen to the following report and choose the right answer to each of the following questions.(10 points 2 points each) Score 1)Which of the following statements is true? a.Steve Jobs was co-founder of Apple Computer. b.Steve Jobs is a dangerous man because he is money-headed. c.NeXT Computer was Jobs'venture when he was with Apple. d.Everyone in computer business is for money. 2)What was the biggest error caused by NeXT old marketing strategy? a.The wrong bullet:the black workstations b.The wrong target:universities c.The right bullet:the black workstations d.The right target:financial firms 3)The transition has been painful,especially in Europe in early 1990's.The problem of marketing management was mainly reflected in: a.its products b.its pricing c.its distribution d.its promotion 4)The biggest headache of NeXT in mid 1990's was the increasing competition on: a.product 第2页共3页对外经济贸易大学 高级商务英语听说 期末考试试卷 ____ 4) The first task of the above mentioned joint-venture was to invent a software development tool so as to compete with Microsoft. ____ 5) Lenovol recently made an investment of $4.5 million in order to become the leading share holder of Kingsoft. ____ 6) Kingsoft is an American software company. ____ 7) The alliance formed by Lenovol and Kingsoft will develop game programs, word processing and dictionary. ____ 8) 400 researchers who will work at Lenovol research labs are sent by renowned universities in China. ____9) :National think tank” refers to the 400 researchers. ____10) “in one’s quest to” means “in one’s search for” or “ in one’s pursuit of”. 3. Listen to the following report and choose the right answer to each of the following questions. (10 points 2 points each) Score__________ 1) Which of the following statements is true? a. Steve Jobs was co-founder of Apple Computer. b. Steve Jobs is a dangerous man because he is money-headed. c. NeXT Computer was Jobs’ venture when he was with Apple. d. Everyone in computer business is for money. 2) What was the biggest error caused by NeXT old marketing strategy? a. The wrong bullet: the black workstations b. The wrong target: universities c. The right bullet: the black workstations d. The right target: financial firms 3) The transition has been painful, especially in Europe in early 1990’s. The problem of marketing management was mainly reflected in: a. its products b. its pricing c. its distribution d. its promotion 4) The biggest headache of NeXT in mid 1990’s was the increasing competition on: a. product 第 2 页 共 3 页