对外经济贸易大学 高级商务英语听说 期末考试试卷 对外经济贸易大学 2005-2006学年第一学期 《高级商务英语听说》期末考试试卷(B卷) 课程代码及课序号：ENG301 学号： 姓名 成 绩 班级： 课序号： 任课教师： 题号 二 三 四 五 六 七 合计 分值 1.Listen to the following passage carefully and completed by filling in the missing word.(10 points 1 point each) Score Even though its research center can't match the of Compaq or IBM, it is Lenovol that's turning up the heat on those and others.The Beijing based computer company saw its sales grow by last year,making it the biggest seller of PCs in the fastest-growing computer market on earth-a title that foreign rivals had hoped to But with of China's sales,Lenovol has the market share of its closest competitor,IBM."We plan to be among the PC manufacturers in the world by 2000,"vows Yang Yuan-qing,general manager of Lenovol Computer Systems Ltd.Lenovol's goal:to sell computers in 2001,up from units today. 2.Listen to the following passage carefully and write“T”(true)or“F”(False) for each of the statements below.(10 points 1.5 points each) Score 1)Last fall,Lenovol signed deals with Lotus and Oracle 2)The purpose of concluding the above deals was to resell group ware and database software to Chinese businesses. 3)In late November,Lenovol Computer Associates Internal Inc.agreed to a software joint-venture with an asset totaling $35 million. 第1页共3页
对外经济贸易大学 高级商务英语听说 期末考试试卷 对外经济贸易大学 2005-2006学年第一学期 《高级商务英语听说》期末考试试卷（B卷） 课程代码及课序号：ENG301 学号： 姓 名： 成 绩： 班级： 课序号： 任课教师： 题号 一 二 三 四 五 六 七 合计 分值 1. Listen to the following passage carefully and completed by filling in the missing word. (10 points 1 point each) Score___________ Even though its research center can’t match the __________ of Compaq or IBM, it is Lenovol that’s turning up the heat on those __________ and others. The __________ Beijing based computer company saw its sales grow by __________ last year, making it the biggest seller of PCs in the fastest-growing computer market on earth – a title that foreign rivals had hoped to __________. But with __________ of China’s sales, Lenovol has __________ the market share of its closest competitor, IBM. “We plan to be among the __________ PC manufacturers in the world by 2000,” vows Yang Yuan-qing, general manager of Lenovol Computer Systems Ltd. Lenovol’s goal: to sell __________ computers in 2001, up from __________ units today. 2. Listen to the following passage carefully and write “T”(true) or “F”(False) for each of the statements below. (10 points 1.5 points each) Score____________ ____ 1) Last fall, Lenovol signed deals with Lotus and Oracle. ____ 2) The purpose of concluding the above deals was to resell group ware and database software to Chinese businesses. ____ 3) In late November, Lenovol & Computer Associates Internal Inc. agreed to a software joint-venture with an asset totaling $35 million. 第 1 页 共 3 页
对外经济贸易大学 高级商务英语听说 期末考试试卷 4)The first task of the above mentioned joint-venture was to invent a software development tool so as to compete with Microsoft. _5)Lenovol recently made an investment of $4.5 million in order to become the leading share holder of Kingsoft. 6)Kingsoft is an American software company. _7)The alliance formed by Lenovol and Kingsoft will develop game programs, word processing and dictionary. _8)400 researchers who will work at Lenovol research labs are sent by renowned universities in China 9):National think tank"refers to the 400 researchers. _lO)“in one's quest to”means“in one's search for''or“in one's pursuit of'. 3.Listen to the following report and choose the right answer to each of the following questions.(10 points 2 points each) Score 1)Which of the following statements is true? a.Steve Jobs was co-founder of Apple Computer. b.Steve Jobs is a dangerous man because he is money-headed. c.NeXT Computer was Jobs'venture when he was with Apple. d.Everyone in computer business is for money. 2)What was the biggest error caused by NeXT old marketing strategy? a.The wrong bullet:the black workstations b.The wrong target:universities c.The right bullet:the black workstations d.The right target:financial firms 3)The transition has been painful,especially in Europe in early 1990's.The problem of marketing management was mainly reflected in: a.its products b.its pricing c.its distribution d.its promotion 4)The biggest headache of NeXT in mid 1990's was the increasing competition on: a.product 第2页共3页
对外经济贸易大学 高级商务英语听说 期末考试试卷 ____ 4) The first task of the above mentioned joint-venture was to invent a software development tool so as to compete with Microsoft. ____ 5) Lenovol recently made an investment of $4.5 million in order to become the leading share holder of Kingsoft. ____ 6) Kingsoft is an American software company. ____ 7) The alliance formed by Lenovol and Kingsoft will develop game programs, word processing and dictionary. ____ 8) 400 researchers who will work at Lenovol research labs are sent by renowned universities in China. ____9) :National think tank” refers to the 400 researchers. ____10) “in one’s quest to” means “in one’s search for” or “ in one’s pursuit of”. 3. Listen to the following report and choose the right answer to each of the following questions. (10 points 2 points each) Score__________ 1) Which of the following statements is true? a. Steve Jobs was co-founder of Apple Computer. b. Steve Jobs is a dangerous man because he is money-headed. c. NeXT Computer was Jobs’ venture when he was with Apple. d. Everyone in computer business is for money. 2) What was the biggest error caused by NeXT old marketing strategy? a. The wrong bullet: the black workstations b. The wrong target: universities c. The right bullet: the black workstations d. The right target: financial firms 3) The transition has been painful, especially in Europe in early 1990’s. The problem of marketing management was mainly reflected in: a. its products b. its pricing c. its distribution d. its promotion 4) The biggest headache of NeXT in mid 1990’s was the increasing competition on: a. product 第 2 页 共 3 页
对外经济贸易大学 高级商务英语听说 期末考试试卷 b.pricing c.distribution d.promotion 5)Mr.Jobs is betting NeXT can survive on its software market because of: a.its low manufacturing costs b.its discounts to win sales c.its software five years ahead of Sun's d.all of the above 4.Listen again to part of the report and fill in the following blanks.(10 points 1.5 points each) Score The Changes are providing Japan's Canon-the biggest shareholder in NeXT,which is not -this year added another to the 100m it chipped in to help launch the firm.R&D is consuming around of NeXT's annual revenues.Much of that is going towards what NeXT hopes will be a blockbuster product,NeXTstep 486,due to go on sale in July 1993.Unlike NeXT's existing software,the package will run on most of today's fast PCs.It could create a bigger market for object-oriented software.Although NeXT started by selling computers,if NeXTstep 486 succeeds, it will be well on the way to becoming a software firm.That pleases Mr.Jobs, who estimates that software already occupies of his time:profits on operating-system software are vast. NeXT could use them.This year its sales will hit just over up from $128m in 1991,Mr.Jobs claims that sales in the second half of 1992 are up on a year ago -and that sales to corporate customers are their level a year ago."Our losses are behind us",he says.But at the rate NeXT is investing in R D,it is to see much in the way of profits this year or next.The firm's long-awaited stock market floatation will almost certainly be delayed until 1994. 第3页共3页
对外经济贸易大学 高级商务英语听说 期末考试试卷 b. pricing c. distribution d. promotion 5) Mr. Jobs is betting NeXT can survive on its software market because of: a. its low manufacturing costs b. its discounts to win sales c. its software five years ahead of Sun’s d. all of the above 4. Listen again to part of the report and fill in the following blanks. (10 points 1.5 points each) Score__________ The Changes are providing __________, Japan’s Canon – the biggest shareholder in NeXT, which is not __________ – this year added another __________ to the $ 100m it chipped in to help launch the firm. R & D is consuming around __________ of NeXT’s annual revenues. Much of that is going towards what NeXT hopes will be a blockbuster product, NeXTstep 486, due to go on sale in July 1993. Unlike NeXT’s existing software, the __________ package will run on most of today’s fast PCs. It could create a bigger market for object-oriented software. Although NeXT started by selling computers, if NeXTstep 486 succeeds, it will be well on the way to becoming a software firm. That pleases Mr. Jobs, who estimates that software already occupies __________ of his time: profits on operating-system software are vast. NeXT could use them. This year its sales will hit just over __________, up from $128m in 1991, Mr. Jobs claims that sales in the second half of 1992 are __________ up on a year ago – and that sales to corporate customers are __________ their level a year ago. “Our losses are behind us”, he says. But at the rate NeXT is investing in R & D, it is __________ to see much in the way of profits this year or next. The firm’s long-awaited stock market floatation will almost certainly be delayed until 1994. 第 3 页 共 3 页
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