对外经济贸易大学 高级商务英语听说 期末考试试卷 对外经济贸易大学 2005-2006学年第一学期 《高级商务英语听说》期末考试试卷(A卷) 课程代码及课序号：ENG301 学号： 姓名 成 绩 班级： 课序号： 任课教师： 题号 二 三 四 五 六 七 合计 分值 1.Listen to the following passage carefully and complete by filling in the missing word(10 points 1 point each). Score Mary Kay Inc.was in Texas in 1963 by Mary Kay Ash.Mary Kay is the best selling brand of facial skin care ands color in the United States.The Mary Kay includes more than products in 9 categories:facial skin care,color cosmetics,nail care,hair are,body care,sun fragrances,men's skin care and nutritional The focus is on skin care which accounts for over 45%of sales.More than US customers purchase, approximately Mary Kay products each year.Products are manufactured in Mary Kay's only factory in Texas and shipped from there to over in the rest of world. 2.Listen to the following passage carefully and write“T”(true)or“F”(False) for each of the statements below (10 points 1.5 points each). Score 1)In 1992,Mary Kay's international sales accounted for 15%of a total of 1 billion sales. -2)Avon is Mary Kay's competitor in the direct sales of beverage industry. 3)Avon's international sales amounted to $3.6 billion in 1992 4)Mary Kay's regional sales headquarters were set up in Europe,Latin America 第1页共3页 1
对外经济贸易大学 高级商务英语听说 期末考试试卷 对外经济贸易大学 2005-2006学年第一学期 《高级商务英语听说》期末考试试卷（A卷） 课程代码及课序号：ENG301 学号： 姓 名： 成 绩： 班级： 课序号： 任课教师： 题号 一 二 三 四 五 六 七 合计 分值 1. Listen to the following passage carefully and complete by filling in the missing word (10 points 1 point each). Score___________ Mary Kay Inc. was _______________ in Texas in 1963 by Mary Kay Ash. Mary Kay is the best selling brand of facial skin care ands color ______________ in the United States. The Mary Kay ______________ _____________ includes more than ____________ products in 9 categories: facial skin care, color cosmetics, nail care, hair are, body care, sun ______________, fragrances, men’s skin care and nutritional _______________. The focus is on skin care which accounts for over 45% of sales. More than _______________ US customers purchase, approximately ________________ Mary Kay products each year. Products are manufactured in Mary Kay’s only factory in Texas and shipped from there to over _______________ in the rest of world. 2. Listen to the following passage carefully and write “T”(true) or “F”(False) for each of the statements below (10 points 1.5 points each). Score___________ ____ 1) In 1992, Mary Kay’s international sales accounted for 15% of a total of $ 1 billion sales. ____ 2) Avon is Mary Kay’s competitor in the direct sales of beverage industry. ____ 3) Avon’s international sales amounted to $3.6 billion in 1992. ____ 4) Mary Kay’s regional sales headquarters were set up in Europe, Latin America 第 1 页 共 3 页 1
对外经济贸易大学 高级商务英语听说 期末考试试卷 and in the fast-growing Asia-Pacific Region 5)Mary Kay had wholly-owned branch companies operating in Taiwan, Australia And New Zealand. 6)Mary Kay's East Asian expansion strategy included its decision to begin operations in China. _7)Shanghai had been selected in Mary Kay's expansion for the reason that Shanghai is the financial center of Asia. 8)Shanghai has a population of 14.4 million and approximately 8 million urban residents 9)It is estimated that it's transient population could reach 2 million. 10)Mary Kay's expansion plan for Shanghai for the next 10 years may include Yangtze River Delta. 3.Listen to the following report and choose the right answer to complete each of the following statements(10 points 2 points each). Score 1)Amazon .com sales book over the internet.It's catalog which is accessible from any PC with a browser contains: a.1.5million books in various language b.1.5 million English books in print c. One half of the 1.5 million books in print d.Two thirds of the 1.5 million English books in print 2)Amazon.com provides the quickest and most convenient way to buy books because of a.its discount of 300000 titles b.its large stock list c.its shopping services on the www d.all of the above 3)Amazon's founder Jeff Bezos used to be a.a book seller b.an accountant c.an investment banker d.a software engineer 4)What is“eyes?Eyes”refer to 第2页共3页 2
对外经济贸易大学 高级商务英语听说 期末考试试卷 and in the fast-growing Asia-Pacific Region. ____ 5) Mary Kay had wholly-owned branch companies operating in Taiwan, Australia And New Zealand. ____ 6) Mary Kay’s East Asian expansion strategy included its decision to begin operations in China. ____ 7) Shanghai had been selected in Mary Kay’s expansion for the reason that Shanghai is the financial center of Asia. ____ 8) Shanghai has a population of 14.4 million and approximately 8 million urban residents. ____ 9) It is estimated that it’s transient population could reach 2 million. ____ 10) Mary Kay’s expansion plan for Shanghai for the next 10 years may include Yangtze River Delta. 3. Listen to the following report and choose the right answer to complete each of the following statements (10 points 2 points each). Score___________ 1) Amazon .com sales book over the internet. It’s catalog which is accessible from any PC with a browser contains: a. 1.5million books in various language b. 1.5 million English books in print c. One half of the 1.5 million books in print d. Two thirds of the 1.5 million English books in print 2) Amazon.com provides the quickest and most convenient way to buy books because of a. its discount of 300000 titles b. its large stock list c. its shopping services on the www d. all of the above 3) Amazon’s founder Jeff Bezos used to be a. a book seller b. an accountant c. an investment banker d. a software engineer 4) What is “eyes”? “Eyes” refer to 第 2 页 共 3 页 2
对外经济贸易大学 高级商务英语听说 期末考试试卷 a.paid service which allows customers to choose a topic or an author b.free service which allows customers to receive notification at e-mail C. paid notification service which allows customers to choose a topic or an author d.free notification service which allows customers to choose a topic or an author and receive notification at e-mail 5)The advantages of being a website owner are a.holding virtue inventory suing no labor and requiring no marketing b.holding no inventory suing no labor and requiring a large sales force c.holding physical inventory suing no labor and requiring no marketing d.holding physical inventory suing no labor and requiring a large sales force 4.Listen again to part of the report and fill in the following blanks.(10 points 1.5 points each) Score The company runs a website,accessible from any with a browser,that contains a catalogue of two thirds of the 1.5 million English books in print. start at 43 cents plus 95 cents per book with higher charges for international and overnight service.But the company 300,000 titles so most US customers will find that delivery is effectively free.These elements,together with a stock list 6 times larger than any physical book-seller in the world,make Amazon _and most convenient way to buy books I have encountered. Amazon has 106 employees.Its founder Jeff Bezos is a former investment banker who worked at DE Shaw.Bezos moved to Seattle to Amazon because that is a good place to find the super talented computer programmers to the operation. Bezos says his company is now in an explosive growth age,doubling in every 2.4 months.But it cannot continue like this for long.If it did,Amazon's sales would US GDP in two years.But Bezos has his unique way to making the company grow.The first step has been to publisher's description of the contents of a book,delivered electronically by publishers to 1740 of the listings.The company invites customers to write reviews and it links book listings to interviews with authors written by filling out a form on a so that readers can ask their favorite authors questions over the web.The company is doing more radical things.It has free notification service called Eyes which allows customers to choose a topic or an author and receive notification at e-mail when a new title comes out. 第3页共3页 3
对外经济贸易大学 高级商务英语听说 期末考试试卷 a. paid service which allows customers to choose a topic or an author b. free service which allows customers to receive notification at e-mail c. paid notification service which allows customers to choose a topic or an author d. free notification service which allows customers to choose a topic or an author and receive notification at e-mail 5) The advantages of being a website owner are a. holding virtue inventory suing no labor and requiring no marketing b. holding no inventory suing no labor and requiring a large sales force c. holding physical inventory suing no labor and requiring no marketing d. holding physical inventory suing no labor and requiring a large sales force 4. Listen again to part of the report and fill in the following blanks. (10 points 1.5 points each) Score___________ The company runs a website, accessible from any ________ with a browser, that contains a catalogue of two thirds of the 1.5 million English books in print. _______________ start at 43 cents plus 95 cents per book with higher charges for international and overnight service. But the company __________ 300,000 titles so most US customers will find that delivery is effectively free. These elements, together with a stock list 6 times larger than any physical book-seller in the world, make Amazon ____________ and most convenient way to buy books I have encountered. Amazon has 106 employees. Its founder Jeff Bezos is a former investment banker who worked at DE Shaw. Bezos moved to Seattle to __________ Amazon because that is a good place to find the super talented computer programmers __________ to the operation. Bezos says his company is now in an explosive growth age, doubling in ________ every 2.4 months. But it cannot continue like this for long. If it did, Amazon’s sales would ________ US GDP in two years. But Bezos has his unique way to making the company grow. The first step has been to __________ publisher’s description of the contents of a book, delivered electronically by publishers to 1740 of the listings. The company invites customers to write reviews and it links book listings to interviews with authors written by filling out a form on a ____________ so that readers can ask their favorite authors questions over the web. The company is doing more radical things. It has free notification service called Eyes which allows customers to choose a topic or an author and receive notification at e-mail when a new title comes out. 第 3 页 共 3 页 3
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对外经济贸易大学 高级商务英语听说 期末考试试卷 第 4 页 共 3 页 4