《创业营销》教学大纲 一、课程基本信息 课程代码：16220302 课程名称：创业营销 英文名称：Entreprencurial Marketing 程类别：通识课 学 时：32 学分：2 适用对象：全校学生 考核方式：考查 先修课程：管理学 二、课程简介 创业营销作为一门新兴的研究和教学领域，是创业管理和市场营销学的交叉融合。创业 营销是基于新创企业的营销，新创企业与成长企业由于起点、基础、资源的差异，使其营销 思路和策略、话动不同于市场营销。开展这一课程的教学活动，可以让学生了解在企业初创 阶段应该如何开展营销活动，培养学生的创新意识以及风险承担精神，激发他们以市场为导 向探索新环境、新知识、新技术、新需求的求知欲望，培养他们在不确定性环境下识别和解 决新问题的综合素质。对于希望将来从事创业活动的学生而言，创业营销能力这是必备的能 力。 Entrepreneurial marketing as an emerging field of research and teaching,is a business management and marketing at intersection.Entrepreneurial marketing is marketing based on new ventures,new ventures and growth enterprises because of the difference of starting point and foundation,the resources,make its marketing ideas and strategies,the activity is different from marketing.In the course of teaching activities,can let students understand the business start-up phase should be how to carry out marketing activities,to cultivate the students'innovation consciousness and risk-taking spirit,inspire their market-oriented explore new environment,new knowledge,new technology,new requirements of seeking knowledge desire,cultivate their under uncertainty environment to identify and solve new problems of the comprehensive quality.For students want to engage in entrepreneurial activities in the future,the ability of entrepreneurial marketing this is necessary.《创业营销》教学大纲 一、课程基本信息 课程代码：16220302 课程名称：创业营销 英文名称：Entrepreneurial Marketing 课程类别：通识课 学 时：32 学 分：2 适用对象: 全校学生 考核方式：考查 先修课程：管理学 二、课程简介 创业营销作为一门新兴的研究和教学领域，是创业管理和市场营销学的交叉融合。创业 营销是基于新创企业的营销，新创企业与成长企业由于起点、基础、资源的差异，使其营销 思路和策略、活动不同于市场营销。开展这一课程的教学活动，可以让学生了解在企业初创 阶段应该如何开展营销活动，培养学生的创新意识以及风险承担精神，激发他们以市场为导 向探索新环境、新知识、新技术、新需求的求知欲望，培养他们在不确定性环境下识别和解 决新问题的综合素质。对于希望将来从事创业活动的学生而言，创业营销能力这是必备的能 力。 Entrepreneurial marketing as an emerging field of research and teaching, is a business management and marketing at intersection. Entrepreneurial marketing is marketing based on new ventures, new ventures and growth enterprises because of the difference of starting point and foundation, the resources, make its marketing ideas and strategies, the activity is different from marketing. In the course of teaching activities, can let students understand the business start-up phase should be how to carry out marketing activities, to cultivate the students' innovation consciousness and risk-taking spirit, inspire their market-oriented explore new environment, new knowledge, new technology, new requirements of seeking knowledge desire, cultivate their under uncertainty environment to identify and solve new problems of the comprehensive quality. For students want to engage in entrepreneurial activities in the future, the ability of entrepreneurial marketing this is necessary