1.6.Matching Process and Product Life Cycles (2) Start-up Rapid growth Maturation Stabilization or decline Time- Fig.1-4The Product Life-Cycle Curve Maturation-maintain and improve the brand loyalty; increase market share through competitive pricing;save cost by improving production control and product distribution:Fig.1-4The Product Life-Cycle Curve 1.6. Matching Process and Product Life Cycles (2) Maturation-maintain and improve the brand loyalty; increase market share through competitive pricing; save cost by improving production control and product distribution;