1.6.Matching Process and Product Life Cycles (2) Start-up Rapid growth Maturation Stabilization or decline Time- Fia.1-4The Product Life-Cvcle Curve © The final phase-the shape depends on the nature of the product:indefinite continuing growth (household goods, processed foods,and auto)/same strategy as Phase 3; natural decline/squeezing out the most from the product or product line.Fig.1-4The Product Life-Cycle Curve 1.6. Matching Process and Product Life Cycles (2) The final phase-the shape depends on the nature of the product: indefinite continuing growth (household goods, processed foods, and auto)/same strategy as Phase 3; natural decline/squeezing out the most from the product or product line