PD is Challenging Always Increasingly Important Trade-offs Risk-taking Culture (APPLE,KFC,IKEA) .Dynamic Customer Understanding .Details Product as Systems .Time Pressure 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University TechnologyPD is Challenging Always Increasingly Important •Trade-offs Risk-taking Culture (APPLE,KFC, IKEA) •Dynamic Customer Understanding •Details Product as Systems •Time Pressure