《形象识别设计》课程教学大纲 一、课程基本信息 课程代码：16238004 课程名称：品牌形象设计 英文名称：Brand image design 课程类别：专业课 学 时：64学时（其中实验学时为0学时） 学 分：4 适用对象：视觉传达设计本科专业 老核方式：老试 先修课程：平面广告设计、电视广告设计、品牌形象设计、广告摄影等 二、课程简介 《品牌形象设计》课程使学生了解形象识别设计的基础概念和相应的知识点，掌 握形象识别设计的表现形式和设计语言，熟知当下最前沿的品牌形象案例，能准确绘 制出vi手册中的各项内容，能独立创作出完整的有艺术性的品牌形象设计作品。 课程结构设计严谨，内容难度循序渐进，既有经典的优秀案例，又介绍了最新的 设计趋势，老师要求严格，精确把控每一项设计内容的绘图，如网格制图。确保学生 精益求精，严格要求自己。课程提倡创新，不拘泥于常规化的设计表现，允许在合理 的前提下天大胆 出新地进行】 创 在课程中融入中国优秀品牌传播战略及设计方法，激发学生民族自豪感，增强文 化自信，践行中华老字号品牌年轻化发展战略研究，聚焦中华优秀品牌文化，实现学 生价值塑造。 advertis design is an adv ng mpulsory course based and Iti med lia development trends. plays an important role in the whole advertising professional teaching knowledge system.Through the course of teaching.make students grasp the basic concepts and development trend of interactive advertising,to understand the status and use of interactive advertising in the advertising design,master the form and desigr nethod of inte ractive advertisi ficien in s om interactive advertising design software,and interactive advertising design and creation with their comprehensive transport."Brand image design"course to enable students to understand the basic concepts of image design and the corresponding knowledge.grasp the forms and the design language of image design familiar with cutting-edge conte ry brand imag case, accurately draw the contents of the VI manual,can independently create complete brand image design works of art the. The design of curriculum structure is rigorous,content difficulty step by 1 1 《 形象识别设计 》课程教学大纲 一、课程基本信息 课程代码：16238004 课程名称：品牌形象设计 英文名称：Brand image design 课程类别：专业课 学 时：64 学时（其中实验学时为 0 学时） 学 分：4 适用对象: 视觉传达设计本科专业 考核方式：考试 先修课程：平面广告设计、电视广告设计、品牌形象设计、广告摄影等 二、课程简介 《品牌形象设计》课程使学生了解形象识别设计的基础概念和相应的知识点，掌 握形象识别设计的表现形式和设计语言，熟知当下最前沿的品牌形象案例，能准确绘 制出 vi 手册中的各项内容，能独立创作出完整的有艺术性的品牌形象设计作品。 课程结构设计严谨，内容难度循序渐进，既有经典的优秀案例，又介绍了最新的 设计趋势，老师要求严格，精确把控每一项设计内容的绘图，如网格制图。确保学生 精益求精，严格要求自己。课程提倡创新，不拘泥于常规化的设计表现，允许在合理 的前提下天大胆出新地进行创作。 在课程中融入中国优秀品牌传播战略及设计方法，激发学生民族自豪感，增强文 化自信，践行中华老字号品牌年轻化发展战略研究，聚焦中华优秀品牌文化，实现学 生价值塑造。 Interactive advertising design is an advertising compulsory course based on interactive advertising features and multi media development trends. It plays an important role in the whole advertising professional teaching knowledge system. Through the course of teaching, make students grasp the basic concepts and development trend of interactive advertising, to understand the status and use of interactive advertising in the advertising design, master the form and design method of interactive advertising, proficient in some interactive advertising design software, and interactive advertising design and creation with their comprehensive transport. "Brand image design" course to enable students to understand the basic concepts of image design and the corresponding knowledge, grasp the forms and the design language of image design, familiar with cutting-edge contemporary brand image case, can accurately draw the contents of the VI manual, can independently create complete brand image design works of art the. The design of curriculum structure is rigorous, content difficulty step by