碰男将贸多大是 高级商务英语阅读 经走到尽头了。日本式的“标准化大规模生产”将逐步为“个性化大规模定制”所取代。 竞争战略趋同导致的另一个结果是产品的严重同质化。由于大家提供的是使用价值近乎相同的产品， 消费者只好在价格上作出选择。消费者这种“不良”的消费取向，导致生产者的利润水平不断降低：利 润的降低又导致企业失去了通过价值方面的努力改变这一状况的能力。这与日本企业的质量和成本 的同时改善一样，都像是“既要马儿跑得好，又要马儿不吃草”，显然是一种难以持续的经营战略。 3.China's biggest brands by Forbes(10.20.03) Many Chinese manufacturers have little choice but to go global.Fierce competition at home means future profits lie in selling branded goods in rich countries,just as Japanese and South Korean firms found.It will require a combination of attractive products,good service and first-rate technology.Top Chinese companies are now getting into the branding game.The following are China's top 15 brands to watch: 1.Haier:Home appliances 2.CIMC(China International Marine Containers-Shenzhen):Freight containers 3.Tsingtao:Beer 4.Tong Ren Tang:Traditional medicines 5.Yanjing:Beer 6.Pearl River:Pianos 7.Legend/Lenovo:PCs 8.Ancai(Anyang,Henan):TV tubes 9.Shanghai Zhenhua:Container cranes and port machinery 10.Erdos:Cashmere 11.Wanxiang Qianchao (Hanzhou,Zhejiang):Automotive parts 12.NCPC(North China Pharmaceutical Group Corp.-Shijiazhuang,Hebei):Pharmaceuticals 13.FAW(First Automotive Works-Changchun,Jielin):cars 14.Broad(Beijing):Air-conditioning 15.COSCO(China Ocean Shipping--Beijing):Shipping 4.Grey China 第4页共11页高级商务英语阅读 经走到尽头了。日本式的“标准化大规模生产”将逐步为“个性化大规模定制”所取代。 竞争战略趋同导致的另一个结果是产品的严重同质化。由于大家提供的是使用价值近乎相同的产品， 消费者只好在价格上作出选择。消费者这种“不良”的消费取向，导致生产者的利润水平不断降低；利 润的降低又导致企业失去了通过价值方面的努力改变这一状况的能力。这与日本企业的质量和成本 的同时改善一样，都像是“既要马儿跑得好，又要马儿不吃草”，显然是一种难以持续的经营战略。 3. China’s biggest brands by Forbes (10.20.03) Many Chinese manufacturers have little choice but to go global. Fierce competition at home means future profits lie in selling branded goods in rich countries, just as Japanese and South Korean firms found. It will require a combination of attractive products, good service and first-rate technology. Top Chinese companies are now getting into the branding game. The following are China’s top 15 brands to watch: 1. Haier: Home appliances 2. CIMC (China International Marine Containers-Shenzhen): Freight containers 3. Tsingtao: Beer 4. Tong Ren Tang: Traditional medicines 5. Yanjing: Beer 6. Pearl River: Pianos 7. Legend/Lenovo: PCs 8. Ancai (Anyang, Henan): TV tubes 9. Shanghai Zhenhua: Container cranes and port machinery 10. Erdos: Cashmere 11. Wanxiang Qianchao (Hanzhou, Zhejiang): Automotive parts 12. NCPC (North China Pharmaceutical Group Corp.—Shijiazhuang, Hebei): Pharmaceuticals 13. FAW (First Automotive Works—Changchun, Jielin): cars 14. Broad (Beijing): Air-conditioning 15. COSCO (China Ocean Shipping--Beijing): Shipping 4. Grey China 第 4 页 共 11 页