Supply Chain Management-Beer Game Report HeYi5100309186 Report: Summary Report -Retailer Wholesaler Mean:0.00 Mean:0.00 SD:0.00 SD:0.00 Cost:64 Cost 137 -Distributor -Factory- Mean:0.00 Mean:7.81 sD:0.00 SD:248 Cost:145 Cost:306 System Cost 652 OK Help Fig.17 centralized report Result analysis: From the result above,we can still see the bullwhip effect.However in this pattern,the total cost variation across supply chain is less than normal. This shows that by centralizing demand information,the bullwhip effect can be reduced. Discussion 1.Conducting the Beer Game by Software has the advantage of various modes, please list the factors that can affect the volatility of the supply chain data (bullwhip effect). Here are some reasons for Barilla going through bullwhip effect: 1.Transportation discount.This could make the retailers decrease the order frequency but increase the amount of one order; 2.Trade promotions.This cause the fluctuating demand; 3.Lead time.The average lead time was 10 days; 4. Many types of the products make it harder to forecast the demand; 11Supply Chain Management - Beer Game Report He Yi 5100309186 11 Fig. 17 centralized report Result analysis: From the result above, we can still see the bullwhip effect. However in this pattern, the total cost variation across supply chain is less than normal. This shows that by centralizing demand information, the bullwhip effect can be reduced. Discussion 1. Conducting the Beer Game by Software has the advantage of various modes, please list the factors that can affect the volatility of the supply chain data (bullwhip effect). Here are some reasons for Barilla going through bullwhip effect: 1. Transportation discount. This could make the retailers decrease the order frequency but increase the amount of one order; 2. Trade promotions. This cause the fluctuating demand; 3. Lead time. The average lead time was 10 days; 4. Many types of the products make it harder to forecast the demand;