链剥4经将父多大号 人力资源管理 L03 2-46.Which of Porter's generic strategies is achieved by constructing efficient,large-scale facilities? a.Overall cost leadership b.Differentiation c.Focus d.Prospectors Ans:a Difficulty:E Page 56 L05 2-47.Which of Porter's generic strategies involves creating a brand image or technology? a.Overall cost leadership b.Differentiation c.Focus d.Prospectors Ans:b Difficulty:E Page 56 L05 2-48.IBM has consistently emphasized its brand image and its reputation for superior service while charging a higher price for its computers.This is an example of which of Porter's generic strategies? a.Overall cost leadership b.Differentiation c.Focus d.Prospectors Ans:b Difficulty:M Page 56 L05 第13页共26页人力资源管理 LO3 2-46. Which of Porter’s generic strategies is achieved by constructing efficient, large-scale facilities? a. Overall cost leadership b. Differentiation c. Focus d. Prospectors Ans: a Difficulty: E Page 56 LO5 2-47. Which of Porter’s generic strategies involves creating a brand image or technology? a. Overall cost leadership b. Differentiation c. Focus d. Prospectors Ans: b Difficulty: E Page 56 LO5 2-48. IBM has consistently emphasized its brand image and its reputation for superior service while charging a higher price for its computers. This is an example of which of Porter’s generic strategies? a. Overall cost leadership b. Differentiation c. Focus d. Prospectors Ans: b Difficulty: M Page 56 LO5 第 13 页 共 26 页