Value Chain Management (cont. Obstacles to Value Chain Management (cont.) Required Capabillities-essential to capturing and exploiting the value chain coordination and collaboration ability to configure products to satisfy customers ability to educate internal and external partners Peoplle-must be committed to value chain management ·must be flexible must be willing to expend incredible amounts of time and energy experienced managers a critical resource ©Prentice Hall,2002 19-19 Value Chain Management (cont.) Obstacles to Value Chain Management (cont.) – Required Capabilities - essential to capturing and exploiting the value chain • coordination and collaboration • ability to configure products to satisfy customers • ability to educate internal and external partners – People - must be committed to value chain management • must be flexible • must be willing to expend incredible amounts of time and energy • experienced managers a critical resource © Prentice Hall, 2002 19-19