Value Chain Management (cont. Obstacles to Value Chain Management Organizational Barriers-among the most difficult include refusal or reluctance to share information. shake up the status quo,and deal with security issues Cultural Attitudes lack of trust-reluctance to share information, capabilities,and processes too much trust-leads to theft of intellectual property -intellectual property-proprietary company information that is critical to competitiveness collaboration results in a loss of control ©Prentice Hall,2002 19-18Value Chain Management (cont.) Obstacles to Value Chain Management – Organizational Barriers - among the most difficult • include refusal or reluctance to share information, shake up the status quo, and deal with security issues – Cultural Attitudes • lack of trust - reluctance to share information, capabilities, and processes • too much trust - leads to theft of intellectual property – intellectual property - proprietary company information that is critical to competitiveness • collaboration results in a loss of control © Prentice Hall, 2002 19-18